Valued Marketing Partners from Across the Globe Recognized for Outstanding Campaign Innovation and Success
Las Vegas, December 6, 2017 – Expedia® Media Solutions, the advertising arm of Expedia, Inc., today announced the recipients of its annual 2017 Global Partner Awards, which honors innovative marketing campaigns from partners across the world. The annual awards recognize creative and groundbreaking campaigns that demonstrate state-of-the-art innovation, originality and success in travel digital travel marketing and advertising.
Each of the partners recognized worked with Expedia Media Solutions to leverage its platforms, products, valuable insights and vast partner network to produce incredibly tactical and successful campaigns. This year’s award-winning campaigns demonstrate the most innovative work and collaborative efforts from this past year, which have successfully engaged global travel audiences and driven impactful results.
“2017 was a standout year for our partners and this year’s award recipients exemplify how strategic partnership, originality and marketing innovation can inspire audiences and drive travel demand around the world,” said Hari Nair, senior global vice president of Expedia Media Solutions. “The campaigns showcase the value of collaboration, and demonstrate how marketers can leverage Expedia’s platforms and products to increase brand awareness and engage global travelers.”
For more information on this year’s honorees, visit https://info.advertising.expedia.com/2017-partner-awards. This year’s winners include:
North America
- Most Innovative Campaign of the Year: Visit San Antonio
- Hotel Campaign of the Year: PUBLIC
- Airline Campaign of the Year: Hawaiian Airlines
- Destination Campaign of the Year: Travel Alberta
- TravelAds Campaign of the Year: Fallsview Group
- Car Campaign of the Year: Sixt
Latin America
- Most Innovative Campaign of the Year: POSADAS Hotels
- Hotel Campaign of the Year: Iberostar
- Destination Campaign of the Year: Jamaica Tourism Board
- TravelAds Campaign of the Year: Barcelo Hotel Group
- Central/South America Campaign of the Year: INPROTUR Insituto Nacional de Promoción Turística
- Caribbean Campaign of the Year: Curacao Tourist Board
- Mexico Campaign of the Year: Cancun Convention & Visitors Bureau
Europe, Middle East and Africa
- Most Innovative Campaign of the Year: VisitBritain
- Hotel Campaign of the Year: Jumeirah Hotels & Resorts
- Airline Campaign of the Year: Etihad Airways
- European Campaign of the Year: VisitDenmark
- Middle Eastern Campaign of the Year: Abu Dhabi Tourism & Culture Authority
- African Campaign of the Year: Moroccan National Office of Tourism
Asia Pacific
- Most Innovative Campaign of the Year: MasterCard
- Airline Campaign of the Year: Cathay Pacific Japan
- Destination Campaign of the Year: Tourism Northern Territory
- TravelAds Campaign of the Year: Banyan Tree
- Campaign of the Year: Destination New South Wales
About Expedia Media Solutions
Formed in 2007, Expedia Media Solutions is dedicated to building online and offline media partnerships for travel and non-travel brand advertisers and to enable them to leverage the unique media value of Expedia’s network of leading travel brands and global points of sale. Expedia Media Solutions is a division of Expedia, Inc. For more information, visit www.advertising.expedia.com.
About Expedia, Inc.
Expedia, Inc. (NASDAQ: EXPE) is the world’s largest online travel company, with an extensive brand portfolio that includes leading online travel brands, such as:
- Expedia.com®, a leading full-service online travel brand with localized sites in 33 countries
- Hotels.com®, a leading global lodging expert operating 90 localized websites in 41 languages with its award winning Hotels.com® Rewards loyalty program
- Expedia® Affiliate Network (EAN), a global B2B brand that powers the hotel business of hundreds of leading airlines, travel agencies, loyalty and corporate travel companies plus several top consumer brands through its API and template solutions
- trivago®, a leading online hotel search platform with sites in 55 countries worldwide
- HomeAway®, a global online marketplace for the vacation rental industry, which also includes the VRBO®, VacationRentals.com® and BedandBreakfast.com® brands, among others
- Egencia®, a leading corporate travel management company
- Orbitz® and CheapTickets®, leading U.S. travel websites, as well as ebookers®, a full-service travel brand with websites in seven European countries
- Travelocity®, a leading online travel brand in the U.S. and Canada delivering customer service when and where our customers need it with the Customer First Guarantee
- Hotwire®, inspiring spontaneous travel through Hot Rate® deals
- Wotif Group, a leading portfolio of travel brands including Wotif.com®, Wotif.co.nz, lastminute.com.au®, lastminute.co.nz and travel.com.au®
- Expedia® Media Solutions, the advertising sales division of Expedia, Inc. that builds creative media partnerships and enables brand advertisers to target a highly-qualified audience of travel consumers
- CarRentals.com™, a premier online car rental booking company with localized sites in 13 countries
- Classic Vacations®, a top luxury travel specialist
- Expedia Local Expert®, a provider of online and in-market concierge services, activities, experiences and ground transportation in over a thousand destinations worldwide
- Expedia® CruiseShipCenters®, a provider of exceptional value and expert advice for travelers booking cruises and vacations through its network of over 240 retail travel agency franchises across North America
- SilverRail Technologies, Inc., provider of a global rail retail and distribution platform connecting rail carriers and suppliers to both online and offline travel distributors
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