British Columbia Concierge Service Campaign Customizes Holidays

How do you raise awareness of a region full of urban experiences and outdoor adventures just waiting to be discovered? Create a dynamic and interactive online campaign featuring an integrated Concierge Service microsite that gives people the opportunity to pick their ideal holiday. Our team did just that with Destination BC to help raise awareness of all British Columbia has to offer.

The interactive British Columbia Concierge Service gives travelers:

  • A tailored, streamlined way to stumble upon ideas they may never thought of for that region – from romantic getaways to foodie-focused experiences to rainforest and wildlife adventures
  • The ability to sort by type of activity they are passionate about, like surfing, hiking or wine tasting, to show them all British Columbia has to offer for what they already love
  • Matching their sense of adventure with opportunities to engage with local culture, for a well-rounded view of the region

The campaign—which includes creative display advertising—also refreshes with the season, so after showcasing summer-focused activities when rolling out earlier in June, travelers can now discover winter adventures through the wrap up in February next year.

See below for some snapshots of the campaign, which is reaching consumers in the US, UK, Australia and other parts of Canada. By combining a fun interactive microsite with a tailored, custom approach appealing to what the traveler already has interest in, the team is looking at generating significant results. More to come!


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Erica Eyring

Director, Business Development, Expedia Group Media Solutions

Erica Eyring brings more than 15 years of online advertising industry experience to her role as a director of business development for North America at Expedia Group Media Solutions, where she focuses on strategic digital media campaigns for travel and non-travel brands. Erica has worked with notable brands such as American Airlines, Hilton, South African Tourism Board, Starwood, Estée Lauder Companies, L'Occitane en Provence and more. Erica previously served as a senior manager on air and international development accounts at Expedia, Inc. She also spent nearly five years at Yahoo! Inc. where she worked on e-commerce, shopping, jewelry and beauty categories, and pioneered Flash advertising and homepage takeovers on the site. Erica currently lives in Seattle with her family.

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