eMarketer’s Industry Voices: Marketing in Uncertain Times with Expedia

As we continue to navigate the rapidly shifting landscape and impacts of COVID-19, we are starting to see green shoots of traveler interest and intent returning. We have nearly a decade of experience supporting destinations in times of crisis, and while this global pandemic is unprecedented, we use the power of data and key learnings to help our advertising partners and the industry prepare for recovery.

In a recent interview, eMarketer vice president of business development Marissa Coslov spoke with Wendy Olson Killion about her perspective on how Expedia Group is adjusting to disruption in the industry, and how we are helping our advertising partners to inspire travelers and drive demand when the time is right.

For more insights, see our COVID-19 resource center and our webinar series for travel advertisers on navigating the crisis, where you can find the upcoming schedule in addition to on-demand recordings.

Expedia Group Media Solutions

Expedia Group Media Solutions is a global travel advertising platform that connects marketers with hundreds of millions of travelers across the Expedia Group brands. With our exclusive access to more than 300 petabytes of Expedia Group traveler search and booking data, we offer advertisers actionable insights, sophisticated targeting, and full-funnel results reporting. Our suite of solutions includes display, sponsored listings, audience extension, co-op campaigns, and custom creative campaigns – all designed to deliver on the objectives of our advertising partners and add value for travel shoppers on our branded sites globally. With a consultative approach and more than 20 years of travel and media experience, we help our advertising partners inspire, engage, and convert travelers for meaningful results.

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