eMarketer’s Industry Voices: Marketing in Uncertain Times with Expedia

As we continue to navigate the rapidly shifting landscape and impacts of COVID-19, we are starting to see green shoots of traveler interest and intent returning. We have nearly a decade of experience supporting destinations in times of crisis, and while this global pandemic is unprecedented, we use the power of data and key learnings to help our advertising partners and the industry prepare for recovery.

In a recent interview, eMarketer vice president of business development Marissa Coslov spoke with Wendy Olson Killion about her perspective on how Expedia Group is adjusting to disruption in the industry, and how we are helping our advertising partners to inspire travelers and drive demand when the time is right.

For more insights, see our COVID-19 resource center and our webinar series for travel advertisers on navigating the crisis, where you can find the upcoming schedule in addition to on-demand recordings.

Expedia Group Media Solutions

Expedia Group Media Solutions is the global digital advertising organization of Expedia Group. We connect brands with hundreds of millions of travel consumers across our global network of leading travel e-commerce brands. We have more than 200 branded sites in 75 countries and 35 languages, with a total of more than 144 million monthly unique visitors worldwide. With our first-class digital media experts, we provide marketing partners with proprietary data, strategic insights, precise targeting, dynamic advertising solutions and robust reporting to engage and convert our audience of travelers worldwide.

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