Webinar Series: COVID-19 Insights for Travel Marketers

Here at Expedia Group Media Solutions, our continued mission is to help support our advertising partners as they navigate the COVID-19 crisis. One of the ways we are doing that is through our COVID-19 webinar series, which everyone is welcome to join.

Our first webinars explored how destination marketing organizations (DMOs) were navigating the COVID-19 crisis, followed by a second installment highlighting insights on recovery readiness of destination partners in the Americas, Europe and Asia.

Building upon these first two in the series, we recently held our third session on Data-Driven Insights: COVID-19 and the Impact on Travel Marketing. For this session we tapped industry leaders—including Marissa Coslov, Vice President of eMarketer; Tammy Snow, Senior Director of User Research at Expedia Group; and the head of our business Hari Nair. Together, they discussed the latest digital marketing trends and traveler sentiment studies on the impacts to digital and travel industries by the COVID-19 crisis.

Each presenter shared data along with their perspective on the latest trends, and how advertisers can start preparing for recovery to capture interest and drive demand when the time is right.

Specifically, this session explored:

  • Insight into the shifting digital marketing landscape in the U.S., and how digital is becoming an even more important channel for advertisers.
  • Recent research from Expedia customers in the Americas, Asia, and Europe on what travelers will value most in the next 6-12 months.
  • How search data over the past few weeks is starting to indicate positive increases in travel searches – and what this means for travel marketers.
  • How marketers can work with partners to scale and most efficiently make the biggest impact.

Additionally, Hari spoke about the uptick in the Expedia Group global data on travel searches and bookings, and our relief program to help our advertising partners reignite destination demand, inspire travelers, and rebuild trust.

Hari also shared how Media Solutions provides a platform for advertisers to share messaging and imagery to demonstrate safety and security through our native placements, sponsored listings, co-op campaigns and more across the Expedia Group brands that will give travelers the confidence to book when the time is right.

To hear from these experts yourself and see how the data and insights might be relevant for your efforts, we invite you to view the on-demand recording.

If you would like to learn more about our webinar series in general and join critical conversations on both response and recovery to the COVID-19 crisis, you can access the schedule and register here.

Monya Mandich

Vice President, Media Solutions Marketing

Monya Mandich is the VP, Marketing of Expedia Group Media Solutions and oversees all integrated marketing and communications activities for the brand. In her role, she is responsible for raising awareness of digital media opportunities for partners across the Expedia Group suite of leading global travel brands. With nearly two decades of experience, she evangelizes a thought leadership approach both externally and internally centered on data-driven insights, which has resulted in travel and marketing industry recognition and accolades. Monya previously managed strategic partnership development, executing strategies for top-tier partnerships, maximizing traffic and revenue for Expedia.com. She started her career in the travel space at VacationSpot.com, where she ran the B2B marketing and customer acquisition efforts for the vacation rental booking site. Monya is on the board of directors for Destinations International and the U.S. Travel, and also participates on the advisory committee for U.S. Travel's Project: Time Off, which aims to shift thinking around the health, business and economic value of personal time off, Monya was also recognized as one of HSMAI’s Top 25 Most Extraordinary Minds in Sales and Marketing. She is a graduate of Western Washington University and lives in the Seattle area with her family.

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