Expedia Hosts Learning Lab as Official Education Partner at ESTO 2015

Expedia Media Solutions had the honor of serving as the official Education Partner at the U.S. Travel Association’s Educational Seminar for Tourism Organizations (ESTO) conference in beautiful Portland, Oregon, August 22 – 25. ESTO is the premier learning and knowledge-sharing forum for destination marketing professionals.

I had the exciting opportunity to host the Learning Lab where the main event was a presentation by our Director of Product, Wendy Olson Killion on the Travel Decisions in a Multiscreen World study. The study examined content consumption and booking behavior across devices in the U.S. and U.K.

We then hosted an in-depth examination of DMOs and their marketing efforts — their challenges, strategies, execution tactics and successes. This session featured a panel discussion and Q&A with representatives from leading destination marketers — including the Japanese National Tourism Organization, the Bermuda Tourism Authority, and the New Orleans Convention and Visitors Bureau. The Expedia Learning Lab finished strong with a presentation on The Evolution of Social Media: From Glossary Gimmicks to the Killer Content.

Everybody from Expedia had a tremendous time in always-gorgeous Portland, and we were thrilled to be able to connect with so many colleagues from our industry.

If you couldn’t be there, I would like to invite you to download the full keynote presentation, {{cta(‘fae44abd-c0d1-4947-a22a-cbefc631b529’)}} Below are a few key insights from the study for your quick reference.  

Mobile ownership is higher in the UK than in the US.

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Browser experience is critical to engage consumers, noting that of all the travel ads served each month on PC in the US, half a billion are served in browsers which are less than 75% of full screen.

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Expedia Group Media Solutions

Expedia Group Media Solutions is a global travel advertising platform that connects marketers with hundreds of millions of travelers across the Expedia Group brands. With our exclusive access to more than 300 petabytes of Expedia Group traveler search and booking data, we offer advertisers actionable insights, sophisticated targeting, and full-funnel results reporting. Our suite of solutions includes display, sponsored listings, audience extension, co-op campaigns, and custom creative campaigns – all designed to deliver on the objectives of our advertising partners and add value for travel shoppers on our branded sites globally. With a consultative approach and more than 20 years of travel and media experience, we help our advertising partners inspire, engage, and convert travelers for meaningful results.

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