5 Best Practices for Digital Travel Marketers

In today’s vast and increasingly complex digital marketing landscape, travel brands now have more ways than ever to target, reach, and engage niche audiences. This is due, in large part, to the abundance of measurable data and the wide variety of strategies, channels, and tactics available in the digital space.

With so many options also comes the major challenge for marketers of identifying and executing best practices in the digital marketspace, rather than merely trying to keep pace with industry trends.

The steepest of these challenges is the rapidly evolving nature of digital marketing’s many platforms and channels, and how brands can best understand and synthesize the infinite amount of information they provide about their desired audiences and how best to engage them.

Trends, of course, will always be important to monitor. But of even more value is building a digital marketing platform on pillars of best practices—proven approaches, strategies, and tactics to master some of the most critical areas in the space: native, video, social, mobile, and email.

Below are just a few of many tips across all five of these disciplines covered in more extensive detail in our latest eBook: The Digital Travel Marketing Best Practices Toolkit.

Digital Marketing Best Practices

Learn all of our recommended best practices by downloading the eBook {{cta(‘ea043291-a720-4816-9903-16e1a131ad63’)}} This guide also features a best practices checklist for travel marketers to use to ensure they’re staying on track with their digital strategy, and mastering the art of digital marketing to a travel audience.

Wendy Olson Killion

Senior Vice President, Expedia Group Media Solutions

Wendy Olson Killion is senior vice president of Expedia Group Media Solutions, the travel advertising platform of Expedia Group, and leads the business including product, engineering, strategy, operations, and partner-facing teams. Prior to this role, she was vice president of business development, where she oversaw the global teams responsible for managing advertising partner relationships and campaigns across the portfolio of Expedia Group travel brands. She previously directed global product development and marketing for the entire suite of advertising products, including display, email, social and mobile solutions. Before joining Expedia Group, Wendy led product management of the emerging channels and brands at Cars.com, including their mobile offerings. Wendy also previously spent five years at J.D. Power and Associates where she managed a suite of publications aimed at defining automotive marketing online, and co-founded the Automotive Marketing Roundtable conference. Wendy serves on the HSMAI Americas board and on the VisitBritain Tourism Advisory Council board. She is a graduate of the University of Puget Sound and lives in Washington state with her family.

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