6 Ways to Inspire and Engage Travelers with Innovative Digital Storytelling

March 27, 2018

Every brand has a unique story to tell. Telling that story in a compelling and memorable fashion is the ultimate challenge, especially when trying to connect with today’s media-saturated consumers.

In addition to compelling creative content, engaging your brand’s audience requires data-driven marketing that is targeted and well-timed. As the world’s travel platform, Expedia Group has access to billions of intent and behavioral data points. We partner with agencies and in-house teams to help them interpret and craft strategies based on these data-driven insights.

I am the Director of our in-house agency, Creative Partnerships, and we partner with brands to create unique and compelling media experiences and leverage innovative technologies. We collaborate with brands to reach and influence travel shoppers throughout their path to purchase. Our team of passionate storytellers supports all stages of campaigns, from ideation, through mid-campaign adjustments to end of campaign insights.

Whether it’s creating a leading-edge technology-based campaign or collaborating with one of our global travel brands, our Creative Partnerships team has a diverse set of capabilities to help you meet your marketing goals. The following is a taste of what our team can do:

1 – Interactive Experiences/Gamification: We craft beautiful and interactive media experiences that push the boundaries of travel marketing. Our custom and tailored approach allows us to create experiences that help you tell your story and help travelers experience your brand from the first moment of inspiration.

2 – Emerging Technology: We help advertisers break through the noise to reach relevant travel shoppers with the use of new and emerging technologies. Over the last few years we’ve produced many campaigns that help advertisers differentiate their brands with high-impact and cutting-edge technologies such as facial recognition, eye-tracking and AR/VR. Check out an example of our work in this category by reading about the eye-tracking campaign we created for the Hawai’i Tourism Authority.

3 – Experiential Marketing: We produce compelling experiential marketing that leverages the best of both offline and online media experiences. We create, lead, and execute distinctive and compelling experiential marketing campaigns that help drive lasting brand impact. Read how we partnered with Brand USA on their Sound Travels USA campaign to get a sense of the work we deliver in experiential marketing.

4 – Co-Brand Marketing with Our Global Brands: Our team of brilliant, industry-leading travel marketers are pushing the boundaries to build the world’s best travel brands. Through unique and compelling co-branded marketing partnerships, you can amplify and elevate your brand to the next level by engaging and inspiring travelers around the world.