January 20, 2016
We all know that email is a vastly important marketing tool, poised only to increase in relevance in the coming years. The channel has the potential to outperform social media and direct mail, and effectively reaches 91% of online consumers —many of whom are checking their inboxes every day.
Email is one of the most heavily utilized channels among marketers, however, conquering the challenge of standing out in a potential customer’s inbox is of growing importance—and difficulty!
So, in an increasingly crowded marketing medium, just how can your brand catch the eyes and, more importantly, the clicks, of the world’s 2.6 billion email users?
A few tips to get you started below. Read more insights and best practices {{cta(‘c1c2e867-198f-40c4-8007-6d3e954c8b8b’)}}
