Monthly Top 5: Tips for Standing Out in the Inbox

We all know that email is a vastly important marketing tool, poised only to increase in relevance in the coming years. The channel has the potential to outperform social media and direct mail, and effectively reaches 91% of online consumers —many of whom are checking their inboxes every day.

Email is one of the most heavily utilized channels among marketers, however, conquering the challenge of standing out in a potential customer’s inbox is of growing importance—and difficulty!

So, in an increasingly crowded marketing medium, just how can your brand catch the eyes and, more importantly, the clicks, of the world’s 2.6 billion email users?

A few tips to get you started below. Read more insights and best practices {{cta(‘c1c2e867-198f-40c4-8007-6d3e954c8b8b’)}}

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Wendy Olson Killion

Senior Vice President, Expedia Group Media Solutions

Wendy Olson Killion is senior vice president of Expedia Group Media Solutions, the travel advertising platform of Expedia Group, and leads the business including product, engineering, strategy, operations, and partner-facing teams. Prior to this role, she was vice president of business development, where she oversaw the global teams responsible for managing advertising partner relationships and campaigns across the portfolio of Expedia Group travel brands. She previously directed global product development and marketing for the entire suite of advertising products, including display, email, social and mobile solutions. Before joining Expedia Group, Wendy led product management of the emerging channels and brands at Cars.com, including their mobile offerings. Wendy also previously spent five years at J.D. Power and Associates where she managed a suite of publications aimed at defining automotive marketing online, and co-founded the Automotive Marketing Roundtable conference. Wendy serves on the HSMAI Americas board and on the VisitBritain Tourism Advisory Council board. She is a graduate of the University of Puget Sound and lives in Washington state with her family.

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