Monthly Top 5: Travel Digital Media Optimizations

With digital marketing spanning multiple channels, platforms, technologies, pricing models, and more, it’s always a best practice to ensure your optimizing these channels to meet and exceed your marketing goals. A challenge amongst advertisers is that with all of these channels and platforms, the influx of data and reporting can be overwhelming. Additionally, it can be difficult to identify the specific actionable insight from that data.

When thinking about the efforts involved in launching a campaign – determining goals, product, design, targeting, etc. – we can often overlook that the real work begins once the campaign has launched. Here are five simple optimizations that may enhance the performance of your campaigns:

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We center ourselves around a Test and Learn philosophy using data to inform everything we do. Whether we’re testing our site in new global markets or optimizing our own campaigns, the analysis is essential. Learn more best practices from myself and our team of subject matter experts at Expedia Media Solutions {{cta(‘0be3bc9b-0085-4451-8db4-97af0f12f5cf’)}}

Expedia Group Media Solutions

Expedia Group Media Solutions is a global travel advertising platform that connects marketers with hundreds of millions of travelers across the Expedia Group brands. With our exclusive access to more than 300 petabytes of Expedia Group traveler search and booking data, we offer advertisers actionable insights, sophisticated targeting, and full-funnel results reporting. Our suite of solutions includes display, sponsored listings, audience extension, co-op campaigns, and custom creative campaigns – all designed to deliver on the objectives of our advertising partners and add value for travel shoppers on our branded sites globally. With a consultative approach and more than 20 years of travel and media experience, we help our advertising partners inspire, engage, and convert travelers for meaningful results.

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