June 22, 2016
Our screens are practically an extension of ourselves nowadays. Because content is accessible from just about everywhere, video continues to increase in its importance to marketers. In 2017, American adults spent an average of more than sixty minutes per day watching online video. over an hour watching video online per day. By the first quarter of 2018 that number had already climbed to over seventy minutes of online video consumption.
Well-placed videos can shape the destination and activities a traveler ultimately pursues, playing a valuable role in guiding the consumer through the entire journey — driving awareness, influencing destination research and selection, and impacting purchasing decisions.
Here are five tips for creating effective video content that will connect your brand with travelers:
Read more about the power of travel video content and its impact on consumers’ travel decisions and purchases in our e-book, The Impact of Travel Video Content.