Media Solution COVID-19 Webinar Series
Critical conversations to help the travel industry respond to and recover from COVID-19
We are dedicated to helping you navigate the rapidly-changing travel landscape with actionable data-driven insights, expertise, and solutions to continue inspiring, engaging and converting travelers when the time is right. This webinar series brings perspective on how COVID-19 is shaping traveler behaviors and our industry, and how travel brands worldwide have – and are continuing to – respond to these changes and prepare for recovery.
Our COVID-19 webinars are best suited for travel marketing professionals. They’re available on-demand to watch at a time most convenient for you.
On-Demand Webinars
Recovery and Relief: Rebounding Tourism from COVID-19
Step by step, destinations around the world are beginning to reopen for tourism to travelers. As the industry gears up for recovery, travel brands of all sizes – including those operating with smaller or reduced budgets – are confronting new challenges. Sharing experiences and insight can help destination marketing organizations of all sizes better plan to attract and safely welcome back visitors. In this webinar, you’ll hear from other destination marketing professionals preparing for recovery and re-connecting with travel shoppers through creative campaigns and other marketing efforts.
Hear from special guest speakers:
- Monika Tonkin, Director, Domestic Marketing Operations, Tourism Northern Territory
- Maddison Tanner, Marketing Program Leader, Tourism and Events Queensland
- Originally broadcast on July 22, 2020
- Length: 57 mins
Hear from special guest speakers:
- Rodrigo Esponda, Managing Director, Visit Los Cabos
- Colleen Pace, Chief Sales & Marketing Officer, Greater Palm Springs Convention & Visitors Bureau
- Jasmin Bischoff, Marketing Director, Frankfurt Tourist + Congress Board
- Originally broadcast on July 23, 2020
- Length: 60 mins
How Hotels can Prepare to Reactivate TravelAds on the Road to Recovery
As travel restrictions begin to lift, travelers are eager to reschedule missed trips and plan new adventures. Capturing this pent-up demand can be key to a successful recovery strategy. In this webinar, you’ll learn how hotels can take advantage of early green shoots of demand with TravelAds to reach travelers as they plan and book their next trip. We’ll share targeting types that can help deliver your message to the right traveler at the right time, and review creative best practices for helping your message resonate with travelers’ new expectations and needs.
Hear from guest speakers:
- Christine Walker Scarce, Director, Product Marketing, Expedia Group Media Solutions
- Meghan Keough, Senior Director, Business Development, Expedia Group Media Solutions
- Originally broadcast on August 6, 2020
- Length: 23 mins
Accelerate Recovery through Travel Advertising
COVID-19 has brought new challenges to the global travel industry, and travel marketers continue their important work planning a safe and measured recovery. Reaching the right traveler at the right time with your message is key to recovery. To support our partners and the industry, Expedia Group Media Solutions has evolved our targeting strategies, created new opportunities to reach potential travelers, and shifted our products to help you drive awareness and demand throughout recovery. In this webinar, you’ll learn how you can refresh your campaign strategies to reach the right customer with the right message at the right time.
This webinar features examples of recovery campaigns from travel marketers in North America.
Hear from guest speakers:
- Jennifer Andre, Senior Director of Business Development, Expedia Group Media Solutions
- Christine Walker Scarce, Director of Product Marketing, Expedia Group Media Solutions
- Originally broadcast on August 11, 2020
- Length: 59 mins
This webinar features examples of recovery campaigns from travel marketers in Asia Pacific.
Hear from guest speakers:
- Andrew van der Feltz, Senior Director of Business Development, Expedia Group Media Solutions
- Christine Walker Scarce, Director of Product Marketing, Expedia Group Media Solutions
- Originally broadcast on August 20, 2020
- Length: 59 mins
This webinar features examples of recovery campaigns from travel marketers in Europe and the Middle East.
Hear from guest speakers:
- Andrew van der Feltz, Senior Director of Business Development, Expedia Group Media Solutions
- Christine Walker Scarce, Director of Product Marketing, Expedia Group Media Solutions
- Originally broadcast on August 25, 2020
- Length: 57 mins
Additional Expedia Group Resources
Advertising partners can visit our Recovery Marketing Resource Center for insights around ongoing recovery efforts led by the Media Solutions team.
Lodging partners, consult the Expedia Group COVID-19 Resource Center for Lodging Providers. This resource includes insights and guidance on navigating the COVID-19 crisis, preparing for the resurgence of travel, and securing future lodging demand.
Business travel partners, Egencia’s webinars can help you understand how to communicate changes in your business team’s travel policies and how to relaunch business travel following COVID-19, as well as other current and future-facing business travel questions.
Connect with our digital media consultants to learn how to best engage, influence, and convert your target travel audience