Recovery Marketing

Resource Center

The travel industry has been fundamentally impacted by COVID-19. We are helping our advertising partners⁠—and the travel marketing industry at large⁠—by sharing exclusive Expedia Group data, research, and solutions to engage travel shoppers when the time is right.

Traveler Sentiment and Influences 2020-2021

We surveyed thousands of travelers across 11 countries—because understanding how the pandemic has impacted the hearts and minds of travelers around the world is critical to recovery efforts and future marketing strategies.

Many of the behavioral shifts that we’ve witnessed over the last year are expected to be long-lasting. With these insights we can help you stay agile and engage with travel shoppers as they’re dreaming and booking.

Insights & Solutions for Recovery

We are here to support you through this crisis with data-driven insights and actionable takeaways. These insights, fueled by our custom research and unique Expedia Group data, can help you understand the travelers who are dreaming of their next trip and are coming to our trusted Expedia Group brands around the world to explore, research, and begin booking again.

Infographic and Insights on the Americas

Latin American travelers are more optimistic than North American travelers about future travel, with Canadian travelers needing the most reassurance.

Infographic and Insights on Europe

Our research in Europe indicates that about half of French travelers are optimistic about traveling in 2021, but Italian, German, and UK travelers need more reassurance.

Infographic and Insights on Asia Pacific

Chinese travelers are more optimistic about travel in 2021 than Australian travelers, with Japanese travelers needing the most reassurance.

How We’re Helping Travel Advertisers Recover

When faced with adversity that impacts tourism, travel advertisers need to stay top of mind with travelers, and drive demand and recovery when the time is right. We help advertisers execute data-driven, recovery campaigns.

We have nearly a decade of experience helping destinations and brands in times of adversity. We apply lessons-learned as we build the strategies that help our advertising partners get back to capturing attention, demand, and visitors.

Our digital marketing experts help travel advertisers create actionable plans based on market-specific data. If you are looking for more, region-specific data, be sure to connect with us or reach out to your Expedia Group Media Solutions account manager.

Disaster Recovery Success Stories

Learn more about how we’ve helped our partners through times of crisis by reading our disaster recovery case studies.

Recovery Marketing Webinars

Actionable insights, expertise, and marketing solutions you need to manage change now and plan for recovery.

Additional Expedia Group Resources

Lodging partners, consult the Expedia Group COVID-19 Resource Center for Lodging Providers which includes insights and guidance on navigating the COVID-19 crisis, preparing for the resurgence of travel, and securing future lodging demand.

Business travel partners, Egencia’s webinars can help you understand how to communicate changes in your business team’s travel policies and how to relaunching business travel following COVID-19, as well as other current and future-facing business travel questions.