Recovery Marketing

Resource Center

The travel industry has been fundamentally impacted by COVID-19. We are helping our advertising partners⁠—and the travel marketing industry at large⁠—by sharing exclusive Expedia Group data, research, and solutions to engage travel shoppers when the time is right.

Traveler Sentiment and Influences 2020-2021

We surveyed thousands of travelers across 11 countries—because understanding how the pandemic has impacted the hearts and minds of travelers around the world is critical to recovery efforts and future marketing strategies.

Many of the behavioral shifts that we’ve witnessed over the last year are expected to be long-lasting. With these insights we can help you stay agile and engage with travel shoppers as they’re dreaming and booking.

Insights & Solutions for Recovery

We are here to support you through this crisis with data-driven insights, actionable takeaways, and flexible solutions. We can help you understand and engage travelers who are dreaming of their next trip and are coming to our trusted Expedia Group brands around the world to explore, research, and begin booking again.

Global Travel Trend Infographics

Three blog posts and infographics parse our global research to reveal regional trends. Explore how traveler sentiment varies from country to country.

Co-Op Marketing is for Everyone

Many of our advertising partners are using Co-Op Campaigns as a core component of their recovery marketing strategies. Check out some campaigns from 2020.

How Hotels are using TravelAds to Recover

Hotels are using TravelAds to both reassure and inspire travel shoppers. Learn how our Sponsored Listing solution is capturing demand—even during a pandemic.

How We’re Helping Travel Advertisers Recover

When faced with adversity that impacts tourism, travel advertisers need to stay top of mind with travelers and drive demand when the time is right.

We help advertisers execute data-driven, recovery campaigns using full-funnel advertising solutions.

We have nearly a decade of experience helping destinations and brands in times of adversity.

We leverage this experience and apply lessons-learned to build strategies that help our advertising partners get back to capturing attention, demand, and visitors.

Disaster Recovery Success Stories

Learn how advertisers are using our solutions to achieve their goals, even in times of crisis, by reading our disaster recovery case studies.

Recovery Marketing Webinars

Actionable insights, expertise, and marketing solutions you need to manage change now and plan for recovery.

Additional Expedia Group Resources

Lodging partners, consult the Expedia Group COVID-19 Resource Center for Lodging Providers which includes insights and guidance on navigating the COVID-19 crisis, preparing for the resurgence of travel, and securing future lodging demand.

Business travel partners, Egencia’s webinars can help you understand how to communicate changes in your business team’s travel policies and how to relaunching business travel following COVID-19, as well as other current and future-facing business travel questions.