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Overview

Hospitality management company used TravelAds Sponsored Listings to get an average of 20:1 return on investment.

The Opportunity

In today’s market, the key challenge IHM faces is providing hotel owners with a marketing strategy that produces immediate results and a quantifiable return on investment.

The TravelAds Advantage 

For IHM and their clients, TravelAds is a favorite for a number of reasons, including:

  • Quick-to-market: The ability to instantly penetrate a market and reach targeted customers 
  • Easy customization: Customizing ads to highlight hotel promotions/amenities and target in-market events is effortlessly easy
  • Cost-effective: Low cost of entry and budget flexibility makes TravelAds a viable solution for IHM’s clients in all types of hotels throughout the U.S.

Advertiser Support

“The Expedia support is very responsive and efficient. The Account Managers are continuously updating me on new features and tips on how to maximize the return for each hotel including specific market information.”

Sean Kane, IHM

The Results

Using real-time data, TravelAds allowed Villa Olmi to manage and monitor their campaign quickly and easily online with detailed reporting. Giancarlo Carniani was especially appreciative of the fact that the dashboard is user-friendly and the system requires no special training.

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