This Caribbean property utilized the packaging production power of Expedia to increase package bookings with a 35:1 return on ad spend.
Jewel Dunn’s River Resort & Spa in Jamaica had noticed that many of its guests enjoy booking air + hotel together. With TravelAds, the resort could promote package sales to help generate awareness and produce additional revenue. This client wanted to be sure to maximize their budget by funneling the most amount of highly qualified users to their Expedia page.
TravelAds setup and management is an extremely easy process and allows advertisers to develop and test different copy, images, and bidding strategies for the hotel. TravelAds is also able to get your hotel in front of people that are researching trips to your destination. The ads are targeting people that are already deep in the booking funnel, and the cost per clicks for the ads are unmatched by any other site in the industry.
“We’ve been very satisfied with our results. We strive for a 10-to-1 ROI and for most months we are exceeding that. We’re also capturing the eye of the Expedia shopper who books through alternative channels.”
Rory Peska, Director of Interactive Marketing, Standing Dog Interactive
A Standing Dog account manager checks the outcome of TravelAds campaigns daily as well as receives budget-related e-mail alerts. The interface is user-friendly and provides crucial information, including average cost per click and average ad rank so advertisers can better manage their campaigns.
Rory Peska adds, “there are always occasions where we reach out to a member of the sales team for both support and recommendations. The TravelAds sales team are always quick to respond and do a great job of providing insights on how to better market our hotels.”
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