This Hawaiian condo property saw a 27:1 return on investment.
Opened in 2009, the Honua Kai condominium resort was new to the Maui market. They focused on two objectives: to increase brand awareness and to increase bookings. The marketing team was looking for a cost-effective alternative to traditional banners and PPC advertising.
The program’s flexibility makes it easy to adjust strategy and make decisions on the fly. The process of enrollment is easy and takes a matter of minutes. The best the thing about TravelAds is the results.
“The results were awesome. Not only have I received a great ROI but also I have received the increased exposure that has helped brand my property.”
Kyle Meredith, Honua Kai, Maui, Hawai'i
With detailed reporting, TravelAds allows advertisers to easily see how many clicks on their ads turn into bookings. By monitoring reports and tweaking bids based on market conditions and internal strategy, advertisers have total control.
As Kyle reflects, “we were able to clearly see incremental bookings coming directly through the TravelAds. We have also benefited from the thousands of impressions generated daily on Expedia which in turn has increased our brand recognition. The best thing about TravelAds is the results!”
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