New York City Winter Co-Op
Return on Ad Spend (ROAS)
Display Impressions
TravelAds Impressions
Overview
A group of New York City hotels wanted to maximize their brand exposure and drive room nights during winter months. By collaboratively showcasing their respective properties through a Co-Op Campaign, these hotels were able to extend their marketing spend, showcase their unique features and amenities, and ultimately, capture the attention of audiences while increasing demand.
The Opportunity
By working collaboratively to attract visitors to the iconic city of New York as well as their properties, the participating hotels knew they could highlight their amenities and features in front of a qualified travel audience and increase demand. They also wanted to achieve these goals in a way that combined their respective purchasing power yet aligned with each property’s specific marketing budgets and business objectives.
The Solution
Together, this group of New York City based hotels collaborated with Expedia Group Media Solutions on a Winter Co-Op Campaign showcasing exclusive deals. The participating hotels included Fairfield Inn & Suites, The Holiday Inn, The James, Paramount Hotel, Shelbourne Hotel, Red Hook, Aliz Hotel and more.
The campaign included an exclusive, custom landing page, highly targeted display advertising, and the sponsored listing solution, TravelAds, to extend the reach of each hotel. The landing page featured a “New York City Winter Hotel Sale” header providing travel shoppers the opportunity to save up to 30 percent on top hotels.
Campaign reporting included first party reporting of Room Nights, conversions for Display, and clicked conversion for TravelAds.
The Results
The New York City Winter Co-Op campaign drove a 19:1 (50 percent view through) return on ad spend for Display. It generated over 2.5 million Display impressions and 3 million TravelAds impressions.
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