Follow us on:

Success stories

New York Winter Co-Op

Overview

A number of New York City hotels wanted to help maximize their brand exposure and drive room nights during winter months. By collaboratively showcasing their respective properties through a Co-Op campaign, these hotels were able to extend their marketing spend, showcase their unique features and amenities, and ultimately, capture the attention of audiences while increasing demand.

The Opportunity

By working collaboratively to attract visitors to the iconic city of New York as well as their properties, the participating hotels knew they could highlight their amenities and features with a qualified travel audience and increase demand. They also wanted to achieve these goals in a way that combined their respective purchasing power yet aligned with each property’s specific marketing budgets and business objectives.

The Solution

Together, this group of New York City based hotels collaborated with Expedia Group Media Solutions on a Winter Co-Op Campaign showcasing exclusive deals. The participating hotels included Fairfield Inn & Suites, The Holiday Inn, The James, Paramount Hotel, Shelbourne Hotel, Red Hook, Aliz Hotel and more.

The campaign included an exclusive, custom landing page, highly targeted display advertising, and the sponsored listing solution, TravelAds, to extend the reach of each hotel. The landing page featured "New York City Winter Hotel Sale" content and provided travel shoppers the opportunity to save up to 30 percent on top hotels.

Campaign reporting included first party reporting of Room Nights, conversions for Display, and clicked conversion for TravelAds.

New York City Winter Co-Op

The Results

The New York City Winter Co-Op campaign drove a 19:1 (50 percent view through) return on ad spend for Display. It generated over 2.5 million Display impressions and 3 million TravelAds impressions.

19:1
ROAS
2.5 million
Display Impressions
3 million
TravelAds Impressions

Contact us

Connect with our digital media consultants to learn how to best engage, influence, and convert your target travel audience.​