Small boutique hotel chain utilized display advertising to increase share 86%.
The Noble House chain of small boutique hotels wanted to grow room nights and revenue for specific properties during a one-month period.
Noble House purchased banner ads on the top of the hotels results page at Expedia.com and Hotels.com, to ensure high visibility to shoppers searching for hotels in the targeted markets of both San Francisco and Monterey in California, and Providence, RI.
Banner ads on Expedia.com resulted in room night growth of more than 96% for participating hotels, and a 95% increase in gross bookings year-over-year. In addition, Noble House hotels successfully stole share from the competition.
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