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Overview

Leveraging supplier relationships, a 30% discount was sourced for this Japanese beach destination.

The Opportunity

The Okinawa Convention and Visitors Bureau sought to increase the number of visitors from the US, Uk & Australia markets and gain market share over competitive destinations. They also wanted to encourage visitors to consider Okinawa as an add-on for travelers to Asia-Pacific beach destinations.

The Solution

Okinawa CVB turned to Expedia Media Solutions to create and run an advertising campaign on three Expedia Points of Sale: Expedia US, Expedia Uk, and Expedia AU. The Media Solutions team secured a robust offering of 30% discounts at several Okinawa hotels and results.

The campaign consisted of display ads targeted to travelers searching on Expedia, Passportads targeted to travelers after they leave Expedia sites, and an integrated package of Social Media appearing on Facebook, Twitter, and Google+.

The Results

 

The integrated cross platform campaign resulted in incredible booking and passenger increases as well as fantastic engagement statistics on Facebook.

Social Results

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4X
Standard Benchmark: Like Rate
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2X
Standard Benchmark: Engagement Rate

Campaign Production & Engagement Results

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35%
YOY Passengers
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73%
YOY Room Nights
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35K
Unique Page Views

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