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Implementation Detail

How long does it take to launch a campaign?

  • 2–3 business days if you are providing the ads and we are not linking to a custom-built jump page
  • 5–7 business days for rich media and third-party creative upon receipt of creative, for testing and implementation
  • 10–15 business days if we are creating ads and a page

While we strive to process ad creative as quickly as possible, this lead time provides the opportunity to identify, address, and resolve creative issues before implementation. Please speak with your campaign manager to discuss specific timelines for your campaign.

Is it possible to bring in new creative once a campaign launches?

Yes. If you are providing the ads, this is free. If we are recreating ads for you, please speak with your account manager about possible fees.

How many times can I swap out creative?

You may change your creative once a quarter for no charge or at any time to update an offer.

 

Creative Questions

What if I don't have the creative needed for my campaign? Do you design ads for online campaigns?

Yes, we can design the creative elements (banners, jump pages, etc.). Please discuss this with your account manager, and we can incorporate your design request into your Insertion Order.

If we'd like Expedia, Inc. to design a banner ad, what information do you need from us?

We need 3-5 compelling images in high resolution .jpg format, details of the offer you wish to promote, as well as related copy and your tag line. A vector-formatted logo is also needed.

Hotwire.com does permit linking to your website.  Other Expedia brands permit linking to your website with some exceptions.  Please contact your Account Manager for details based on your specific campaign needs. 

How much copy do I need to provide?

Your campaign specialist will give you guidelines for what's needed based on the components of your campaign. On average, page content includes approximately two paragraphs to describe the offer and clarify details.

If Expedia or Hotels.com designs the jump page, how much input do I get on what it looks like? Can my jump page look like my website?

You have the opportunity to provide content suggestions, images, and feedback for the overall messaging; however, we do follow a template design. We cannot replicate your website exactly, but we can follow a look and feel that resembles your site.

 

Technical Questions

What size creative should I send for the jump page?

Larger sizes are encouraged because it gives us more room to work with. EPS files are ideal. We prefer JPGs and TIFF files over GIFs for photography. Logos/illustrations should be in AI or EPS formats.

Do you accept GIFs or JPGs?

We accept both formats.

Do you accept Photoshop files?

Yes, in some cases. Depending on the quality and size of the layers, we may or may not be able to work with the individual layers. We would prefer to work from raw images.

Is animation allowed?

Yes, we allow animation on certain ad placements. We have a looping limit of no more than 15 seconds or 3 rotations (whichever is shorter). See the specs for your creative unit(s) in our Resource Center.

 

Hotel Description Changes

I need to update my hotel description. Whom do I contact?

To make property updates, log into your www.expediapartnercentral.com account. Available updates on this tool are as follows but not limited to: 

  • Photos
  • Amenity-list updates
  • Room descriptions
  • Airport driving directions and nearby points of interest

If you do not have an Expedia Partner Central account please use your existing HotelExtranet user name and password to sign in.  

Campaign Costs

How much does a campaign cost?

We can create campaigns for all budgets, starting with a minimum of $10,000 USD. The campaign costs will vary depending on the time frame, the placements, the number of impressions and the amount of exposure you wish to purchase. Please contact us to request a proposal based on your advertising needs or speak with your account manager.

 

Invoicing and Payment

What are the payment terms?

Expedia requires all Expedia Media Solutions marketing partners to send their payments within 30 days from receipt of each invoice, which is stated on the invoice. Unless special arrangements are made and agreed upon. 

What are the methods of payment?

At this time, Expedia Travel accepts checks and wire transfers for payment of partner marketing invoices.

Where do we send our payment?

Mail checks to: Expedia Travel, P.O. Box 847677, Dallas, TX  75284-7677.  If you prefer to forward payment via wire transfer, it should be sent to:  Expedia Inc., Account # 3751606213, Bank of America, SWIFT Code: BOFAUS3N.

Whom do I contact if I have a billing issue?

Billing issues should be sent to the Expedia Accounts Receivable queue at expar@expedia.com

 

Terminology

Click-through rate: Click-through tells you how often users clicked on the ad. It is calculated by dividing the number of clicks by the number of impressions. A typical online advertisement has .14% click-through. That is, for every 714 times the advertisement is displayed, a user will click on it.

CPM: CPM is "cost per thousand" ad impressions, an industry standard measure for selling ads on websites. This measure is taken from print advertising. The "M" has nothing to do with "mega" or million. It's taken from the Roman numeral for "thousand."

Creative: Ad agencies and buyers often refer to ad banners and other forms of created advertising as "the creative." Since the creative requires creative inspiration and skill that may come from a third party, it often doesn't arrive until late in the preparation for a new campaign launch.

Impressions: Impressions are the number of times visitors to Expedia see the ad on a page.

Insertion order (IO): An insertion order is a formal, printed order to run an ad campaign. Typically, the insertion order identifies the campaign name, the website receiving the order and the planner or buyer giving the order, the individual ads to be run (or who will provide them), the ad sizes, the campaign beginning and end dates, the CPM, the total cost, discounts to be applied, and reporting requirements and possible penalties or stipulations relative to the failure to deliver the impressions.

Inventory: Inventory is the total number of ad views or impressions that a website has to sell over a given period of time (usually, inventory is figured by the month).

Jump page: Also referred to as landing pages, jump pages are specially built promotional pages for your product on Expedia.com. They usually contain a “booking wizard” and details about any current promotion or offer you may be running on Expedia.com.

Kilobyte: Kilobytes is a standard that depicts the actual image file size.

Pixel: The smallest unit of an image displayed on screen. A typical monitor setting is 1024x768 pixels. Expedia’s top banner promotions are 468x60 pixels.

Run-of-network: A run-of-network ad is one that is placed to run on all sites within a given network of sites. Ad sales firms handle run-of-network insertion orders in such a way as to optimize results for the buyer consistent with higher priority ad commitments.

Run-of-site (ROS): A run-of-site ad is one that is placed to rotate on all non-featured ad spaces on a site. CPM rates for run-of-site ads are usually less than for rates for specially-placed ads or sponsorships.

Share of Voice (SOV): This is when an advertisement runs a certain percentage of the time for a certain placement. It is the opposite of a CPM campaign.

Unique Users (UU): A Unique User is a person who is seeing the ad or page for the first time. The opposite is someone who may have refreshed the page or come back to the page from a bookmark.