Product Specifications

Display Specs

Ad SizeHomepageLaunch PagesDeals PagesSearch ResultsDetails PagePost PurchaseQuick SpecsServing
160×600NOYESNONOYESYESHTML5: 200k
Image: 40k
Anim: 15 Sec
Site Served and 3rd Party
300×250YESYESYESYESYESYESSite Served and 3rd Party
970×90YESYESYESNOYESNOSite Served and 3rd Party
728×90YESYESYESYESYESYESSite Served and 3rd Party
468×60YESYESYESYESYESYESSite Served and 3rd Party
300×50YESNOYESYESYESNOSite Served and 3rd Party
CustomYESYESYESYESNONOBuilt In-houseSite Served

Email Specs

Expedia Email Specs
Ad Format/SizeGlobal*Quick Specs
300 x 250yesImage: 40k
Dedicated EmailyesBuilt in-house
*Global includes: US, SE, NO, UK, CA(EN), JP, BR, DK, FI, FR, MX(ES), AU, Rest of Europe (english), CH(DE), IE, DE, RU, NL, ES, IT, IL, NZ, AR
Travelocity Email Specs
Ad Format/SizeUnited StatesQuick Specs
300 x 250yesImage: 40k
Dedicated EmailyesBuilt in-house
Hotels.com Email Specs
Ad Format/SizeGlobal*Quick Specs
600 x 175yesBuilt in-House
Dedicated EmailyesBuilt in-house
*Global includes: US, SE, NO, UK, CA(EN), JP, BR, DK, FI, FR, MX(ES), AU, Rest of Europe (english), CH(DE), IE, DE, RU, NL, ES, IT, IL, NZ, AR
Wotif Email Specs
Ad Format/SizeAustralia / New ZealandQuick Specs
600 x 420yesBuilt in-House
Dedicated EmailyesBuilt in-house
lastminute.com.au
Ad Format/SizeAustralia / New ZealandQuick Specs
600 x 420yesBuilt in-House
Dedicated EmailyesBuilt in-house
Ad Format/SizeAustralia / New ZealandQuick Specs
970 x 250yesBuilt in-House
Ad Format/SizeUnited StatesQuick Specs
970 x 250yesBuilt in-House

Rich Media Guidelines

Rich Media Specs

Ad Size non-expanded/expandedExpandable DirectionMax Initial File SizeSubsequent Max Polite File Load & User-Initiated Load SizeVideo/ Audio Max DurationVideo Required Controls/ ButtonsThird Party Served
300 x 250 / 600 x 250
160 x 600 / 600 x 600
728 x 90 / 728 x 315
Dependent on Placement40k150k; 2.2MB Max User Initiated Load30 Sec; Play/Expand on User Click Only; 3 Minute MaxPlay/Pause (toggle); Sound on/Mute (toggle); ReplayApproved vendors provided below
**Third party served ad vendors are also approved vendors for Rich Media

Ad Size non-expanded/expanded

Expandable Ads:

  • Panel can only expand in the designated direction (left/right) based on the page and placement the expandable rich media is running in.
  • Non-expanded ad must include a clearly visible call-to-action, such as “Click to Expand.” Ad will expand when user clicks anywhere on the ad.
  • Expanded ad must include a “Close x” button.  When clicked, this button will close the ad.
  • Click-through to a landing page must open in a new browser window.

Expandable Ads:

  • Audio/ Video must be user-initiated.
  • Audio/ Video player controls should be clearly visible and discoverable.
  • Audio/ Video must contain the following controls:
    • Play/pause (toggle) button
    • Sound on/Mute (toggle) button
    • Replay button
  • Video movie length should not exceed 30 seconds. Longer videos must be submitted for approval.
  • Video must be contained within the standard dimensions of the ad. 

Third Party Served Ads

Expedia Group Media Solutions will accept three types of third-party tags: iframe, Standard, and Internal Redirect. 

All tags should open in a new window and have the target=”_blank” attribute.

Third Party Tags are accepted from the following supported vendors:

  • DoubleClick
  • Sizmek – formerly MediaMind/EyeBlaster
  • Pointroll
  • Casale Media
  • SpongeCell
  • Atlas Rich Media
  • Mediaplex
  • Flashtalking
  • EyeReturn

A backup (standard / basic / default) baseline image and Click URL is to be submitted for each tag. This is to ensure people who do not have Frames enabled on their browser are shown the Ad, and not a blank image.

No Pop-Ups or Pop-Unders are allowed.

Secured tags (https://) must be provided for ALL placements.

Any change discovered live on the site which has not gone through the proper notification and approval process, can and will be removed from the site until all issues are resolved.

General Specs Guidelines


IAB Standard Media

Ad Sizes

  • 300 x 250 / 600 x 250
  • 160 x 600 / 600 x 600
  • 728 x 90 / 728 x 315

File Size

  • HTML5: 200K
  • Image: 40k

File Formats

  • HTML5: See HTML5 Ads information below (Backup Image Required: .jpg, .gif, .png)
  • Image: .jpg, .gif, .pn
  • Flash: No longer accepted

Animated Creative Size

  • 40k

Third Party Served

Third party served ad vendors are also approved vendors for Rich Media

  • 150k; 2.2MB Max User Initiated Load

HTML5 Ads

  • Accepted as a 3rd party tag or a Zip Bundle creative.
  • JavaScript tags not allowed
  • In Zip Bundle, no cross-domain scripting allowed
  • Backup image required
  • Clickthrough and click trackers must be implemented client-side
  • Zip Bundle must contain a click track macro
  • Total Maximum File size: 200k

Third Party Served Ads

Expedia Group Media Solutions will accept three types of third-party tags: Iframe, Standard, and Internal Redirect. 

All tags should open in a new window and have the target=”_blank” attribute.

Third Party Tags are accepted from the following supported vendors:

  • DoubleClick
  • Sizmek – formerly MediaMind/EyeBlaster
  • Pointroll
  • Casale Media
  • SpongeCell
  • Atlas Rich Media
  • Mediaplex
  • Flashtalking
  • EyeReturn

A backup (standard / basic / default) baseline image and Click URL is to be submitted for each tag. This is to ensure people who do not have Frames enabled on their browser are shown the Ad, and not a blank image.

No Pop-Ups or Pop-Unders are allowed.

Secured tags (https://) must be provided for ALL placements.

Any change discovered live on the site which has not gone through the proper notification and approval process, can and will be removed from the site until all issues are resolved.

Connect with our digital media consultants to learn how to best engage, influence, and convert your target travel audience.