Product Specifications
Display Specs
Email Specs
| Ad Format/Size | Global* | Quick Specs |
|---|---|---|
| 300 x 250 |  | Image: 40k |
| Dedicated Email | | Built in-house |
| Ad Format/Size | United States | Quick Specs |
|---|---|---|
| 300 x 250 | | Image: 40k |
| Dedicated Email | | Built in-house |
| Ad Format/Size | Global* | Quick Specs |
|---|---|---|
| 600 x 175 | | Built in-House |
| Dedicated Email | | Built in-house |
| Ad Format/Size | Australia / New Zealand | Quick Specs |
|---|---|---|
| 600 x 420 | | Built in-House |
| Dedicated Email | | Built in-house |
| Ad Format/Size | Australia / New Zealand | Quick Specs |
|---|---|---|
| 600 x 420 | | Built in-House |
| Dedicated Email | | Built in-house |
| Ad Format/Size | Australia / New Zealand | Quick Specs |
|---|---|---|
| 970 x 250 | | Built in-House |
| Ad Format/Size | United States | Quick Specs |
|---|---|---|
| 970 x 250 | | Built in-House |
Rich Media Guidelines
Rich Media Specs
Ad Size non-expanded/expanded
Expandable Ads:
- Panel can only expand in the designated direction (left/right) based on the page and placement the expandable rich media is running in.
- Non-expanded ad must include a clearly visible call-to-action, such as “Click to Expand.” Ad will expand when user clicks anywhere on the ad.
- Expanded ad must include a “Close x” button. When clicked, this button will close the ad.
- Click-through to a landing page must open in a new browser window.
Expandable Ads:
- Audio/ Video must be user-initiated.
- Audio/ Video player controls should be clearly visible and discoverable.
- Audio/ Video must contain the following controls:
- Play/pause (toggle) button
- Sound on/Mute (toggle) button
- Replay button
- Video movie length should not exceed 30 seconds. Longer videos must be submitted for approval.
- Video must be contained within the standard dimensions of the ad.
Third Party Served Ads
Expedia Group Media Solutions will accept three types of third-party tags: iframe, Standard, and Internal Redirect.
All tags should open in a new window and have the target=”_blank” attribute.
Third Party Tags are accepted from the following supported vendors:
- DoubleClick
- Sizmek – formerly MediaMind/EyeBlaster
- Pointroll
- Casale Media
- SpongeCell
- Atlas Rich Media
- Mediaplex
- Flashtalking
- EyeReturn
A backup (standard / basic / default) baseline image and Click URL is to be submitted for each tag. This is to ensure people who do not have Frames enabled on their browser are shown the Ad, and not a blank image.
No Pop-Ups or Pop-Unders are allowed.
Secured tags (https://) must be provided for ALL placements.
Any change discovered live on the site which has not gone through the proper notification and approval process, can and will be removed from the site until all issues are resolved.
General Specs Guidelines
IAB Standard Media
Ad Sizes
- 300 x 250 / 600 x 250
- 160 x 600 / 600 x 600
- 728 x 90 / 728 x 315
File Size
- HTML5: 200K
- Image: 40k
File Formats
- HTML5: See HTML5 Ads information below (Backup Image Required: .jpg, .gif, .png)
- Image: .jpg, .gif, .pn
- Flash: No longer accepted
Animated Creative Size
- 40k
Third Party Served
Third party served ad vendors are also approved vendors for Rich Media
- 150k; 2.2MB Max User Initiated Load
HTML5 Ads
- Accepted as a 3rd party tag or a Zip Bundle creative.
- JavaScript tags not allowed
- In Zip Bundle, no cross-domain scripting allowed
- Backup image required
- Clickthrough and click trackers must be implemented client-side
- Zip Bundle must contain a click track macro
- Total Maximum File size: 200k
Third Party Served Ads
Expedia Group Media Solutions will accept three types of third-party tags: Iframe, Standard, and Internal Redirect.
All tags should open in a new window and have the target=”_blank” attribute.
Third Party Tags are accepted from the following supported vendors:
- DoubleClick
- Sizmek – formerly MediaMind/EyeBlaster
- Pointroll
- Casale Media
- SpongeCell
- Atlas Rich Media
- Mediaplex
- Flashtalking
- EyeReturn
A backup (standard / basic / default) baseline image and Click URL is to be submitted for each tag. This is to ensure people who do not have Frames enabled on their browser are shown the Ad, and not a blank image.
No Pop-Ups or Pop-Unders are allowed.
Secured tags (https://) must be provided for ALL placements.
Any change discovered live on the site which has not gone through the proper notification and approval process, can and will be removed from the site until all issues are resolved.
Connect with our digital media consultants to learn how to best engage, influence, and convert your target travel audience.