Holland America

60%+

YoY Increase

12x

Return on ad spend

Overview

How Holland America grew their business year over year by 60%.

The Opportunity

Holland America offers award-winning service and a traditional style of cruising with a modern flair. They were looking to grow their business by increasing brand awareness. Creating sustainable, long-term growth doesn’t happen overnight and, just like a good cruise, it’s a journey.

The Solution

To set off on that journey and build a comprehensive approach, we worked with Holland America’s agency partner and created a media plan that would supplement the strategies put to work on the U.S. Expedia and Travelocity websites. To increase exposure and extend their branded message, an integrated media plan was created including social, display, and email marketing.

Holland America’s organic search results on our sites in key markets didn’t necessarily place them on the first page, but sponsored listings provided crucial exposure to lift their placement. The premium placement in search results alongside organic hotel search results helped boost their visibility with their targeted audiences.

The Holland America offer was also integrated into a cruise-themed week on social media and themed merchandise emails.

The Results

The multifaceted campaign increased their business on Expedia.com 60% year over year. The combined strategies positively impacted direct bookings on Holland America, achieving 12 times their return on advertising spend (ROAS) from the previous quarter.

By charting a clear path with a combination of tactics, Holland America successfully increased their bookings on our sites and their own.