Our effective advertising solutions help you create destination marketing campaigns that drive economic value, target the right travelers at the right time, motivate travelers to book your destination and make you stand apart from the competition.
Customized tourism destination marketing campaigns
One of the most sought-after vacation spots in the world, the state of Florida offers everything from kid-friendly destinations and exciting nightlife options for adults to spectacular beaches. Because of this, tourism is also the No. 1 economic driver for the state. See how VISIT FLORIDA partnered with Expedia Group Media Solutions to build a tourism marketing strategy to reach the right traveler at the right time.
DMO marketing strategies that work
With more than 20 years of travel and media experience, we help DMOs inspire, engage and convert travelers
Reach travelers looking to book
Hundreds of millions of people around the world use our 200+ travel websites every month to book flights, car rentals, activities, and more.
Put a spotlight on your destination to highlight its unique attractions and experiences and inspire travelers.
Build lasting economic value
Use innovative solutions to drive visitors to your destination and create a solid economic foundation.
Access data that matters
With 70+ petabytes of first-party data, we’ll help you gain a deeper understanding of traveler intent and demand for your marketing strategy.
Support from trusted advisors
Let our travel experts help you build a solid campaign strategy – everything from unique creative campaigns to strategies that deliver.
Know your campaign is performing
Get data-driven reporting for an accurate and in-depth understanding of your campaign’s performance.
Create compelling campaigns for your destination
With travel demand on the rise, destination marketers have the opportunity to reach eager travelers.
Destination marketers can take advantage of our insights into traveler behavior to connect with travelers, create excitement about their destination, and build compelling campaigns to stand out from the competition.
Solutions to support Destination Marketing Organizations of every size
Bring your destination to life with custom digital tourism marketing solutions to convert travelers to book at your destination
Travelers see ads in lots of places – make sure you don’t get lost in the mix. Use display advertising to precisely target and get a direct route to travelers looking to book. Learn more >
Influence and inspire travelers with native advertising, a non-disruptive approach that increases brand affinity and boosts your destination’s visibility to drive more bookings. Learn more >
Let your budget go farther – and meet your campaign goals – when you partner with other brands in a collective advertising effort. Learn more >
Use audience extension in your tourism destination marketing plans to reach travelers wherever they are online. Learn more >
Build a custom campaign with our award-winning in-house team of experts. Bring your destination’s experiences directly to travelers with video, experiential campaigns, and more. Learn more >
Getting to the right traveler is crucial. Our exclusive first-party traveler intent and booking data from Expedia Group lets you build custom audience segments to target travelers based on how they searched. Learn more >
Showcase what makes your destination unique with elegant and impactful premium landing pages. Learn more >
Social media plays a big role in the choices travelers make. DMOs can use social media to drive engagement, tap into Expedia Group’s communities, and build native social campaigns. Learn more >
Key strategies for destination marketers
Are you a destination marketer looking to build better marketing strategies for your organization? Download our latest DMO guide to learn how you can leverage our suite of advertising solutions to reach the right traveler at the right time, achieve economic growth and get data-driven insights into your campaigns.
Featured customer campaigns
See the success other DMOs have had
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What To Know About Social Media for Travel Marketing
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Destination marketing trends for 2023
As travel demand continues to increase, destination marketers have new opportunities.Read more >
Connect with our digital media consultants to learn how to best engage, influence, and convert your target travel audience.