Destination marketing

Our effective advertising solutions help you create destination marketing campaigns that drive economic value, target the right travelers at the right time, motivate travelers to book your destination and make you stand apart from the competition.

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Customized tourism destination marketing campaigns

One of the most sought-after vacation spots in the world, the state of Florida offers everything from kid-friendly destinations and exciting nightlife options for adults to spectacular beaches. Because of this, tourism is also the No. 1 economic driver for the state. See how VISIT FLORIDA partnered with Expedia Group Media Solutions to build a tourism marketing strategy to reach the right traveler at the right time.

DMO marketing strategies that work

With more than 20 years of travel and media experience, we help DMOs inspire, engage and convert travelers

Reach travelers looking to book

Hundreds of millions of people around the world use our 200+ travel websites every month to book flights, car rentals, activities, and more.

Engage travelers

Put a spotlight on your destination to highlight its unique attractions and experiences and inspire travelers. 

Build lasting economic value

Use innovative solutions to drive visitors to your destination and create a solid economic foundation.

Access data that matters

With 70+ petabytes of first-party data, we’ll help you gain a deeper understanding of traveler intent and demand for your marketing strategy.

Support from trusted advisors

Let our travel experts help you build a solid campaign strategy – everything from unique creative campaigns to strategies that deliver.

Know your campaign is performing 

Get data-driven reporting for an accurate and in-depth understanding of your campaign’s performance.

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Get valuable insights on traveler behavior

Travel intent remains strong, providing a lot of opportunities for DMOs to engage and convert travelers. Read about the latest travel industry trends, the volume of global travel search and why inclusive and sustainable travel is increasingly important.

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Solutions to support Destination Marketing Organizations of every size

Bring your destination to life with custom digital tourism marketing solutions to convert travelers to book at your destination

Display advertising

Travelers see ads in lots of places – make sure you don’t get lost in the mix. Use display advertising to precisely target and get a direct route to travelers looking to book. Learn more >

Native advertising

Influence and inspire travelers with native advertising, a non-disruptive approach that increases brand affinity and boosts your destination’s visibility to drive more bookings. Learn more >

Co-Op campaigns

Let your budget go farther – and meet your campaign goals – when you partner with other brands in a collective advertising effort. Learn more >

Audience extension

Use audience extension in your tourism destination marketing plans to reach travelers wherever they are online. Learn more >

Custom campaigns

Build a custom campaign with our award-winning in-house team of experts. Bring your destination’s experiences directly to travelers with video, experiential campaigns, and more. Learn more >

Targeting

Getting to the right traveler is crucial. Our exclusive first-party traveler intent and booking data from Expedia Group lets you build custom audience segments to target travelers based on how they searched. Learn more >

Travel Spotlights

Showcase what makes your destination unique with elegant and impactful premium landing pages. Learn more >

Social media

Social media plays a big role in the choices travelers make. DMOs can use social media to drive engagement, tap into Expedia Group’s communities, and build native social campaigns. Learn more >

Key strategies for destination marketers

Are you a destination marketer looking to build better marketing strategies for your organization? Download our latest DMO guide to learn how you can leverage our suite of advertising solutions to reach the right traveler at the right time, achieve economic growth and get data-driven insights into your campaigns.

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