Destination marketing
Create destination marketing campaigns that drive economic value for local economies, target the right travelers at the right time, and motivate travelers to book your destination. Find out how our advertising solutions help you stand apart from the competition.
Customized destination marketing campaigns
One of the most sought-after travel destinations in the world, the state of Florida offers everything from kid-friendly vacations and spectacular beaches to exciting nightlife options for adults. Because of this, tourism is the No. 1 economic driver for the state. See how VISIT FLORIDA partnered with us to build an advertising strategy and engage travelers.
Reach your destination marketing goals
Discover the benefits of different types of destination advertising.
Make authentic connections
DMOs see over 80% higher engagement with our native display ads compared to standard display ads.1
Shape travel destination decisions
Reach the 3 out of 5 travelers who don’t have a set destination in mind when they’re planning a trip.2
Build brand awareness
Stand out as an option to the 1 in 3 travelers who have booked an alternative to a popular destination.3
Solutions to support destination marketing organizations of every size
Bring your destination to life with flexible types of destination advertising solutions that convert travelers.
Native advertising
Influence and inspire travelers with native advertising, a non-disruptive approach that boosts your destination’s visibility and bookings with features like engaging images in hotel search results. Learn more >
Display advertising
Travelers see ads in lots of places — make sure you don’t get lost in the mix. Use display advertising to precisely target and get a direct route to travelers looking to book. Learn more >
Co-op campaigns
Let your budget go further — and meet your destination marketing campaign goals — when you partner with other brands in a collective advertising effort. Learn more >
Audience extension
Use audience extension in your travel and tourism destination marketing strategies to reach travelers wherever they are online. Learn more >
Custom campaigns
Build a custom campaign with our award-winning in-house team of experts. Bring your destination’s experiences directly to travelers with video, experiential campaigns, and more. Learn more >
Targeting
Getting to the right traveler is crucial. Our exclusive first-party traveler intent and booking data from lets you build custom audience segments to target travelers based on how they searched. Learn more >
Travel Spotlights
Showcase what makes your destination unique with elegant and impactful premium landing pages. Learn more >
Visit Panamá launched an integrated campaign to allow travelers to fully immerse themselves in the country’s culture and adventure.
Visit Greece created a multi-channel approach that showed travelers everything the destination has to offer.
VisitScotland increased visibility and converted travelers with a two-phased destination marketing campaign.
Discover approaches to impactful destination marketing campaigns
Destinations can tap into our first-party data and traveler insights to create compelling campaigns and connect with travelers who are actively searching for their next trip. Download the guide to learn how to use our full-funnel suite of solutions to tell your destination’s unique story in a way that converts.
DMO marketing strategies that work
With more than 20 years of travel and media experience, we help destination marketing organizations inspire, engage, and convert travelers.
Reach travelers looking to book
Hundreds of millions of people around the world use our 200+ travel websites and apps every month to book hotels, flights, car rentals, activities, and more.
Engage travelers
Put a spotlight on your destination to highlight its unique attractions and experiences and inspire travelers.
Access data that matters
With 70+ petabytes of first-party data, we’ll help you gain a deeper understanding of traveler intent and demand for your marketing strategy.
Support from trusted advisors
Let our travel experts help you build high-performing campaigns — everything from unique creative campaigns to strategies that deliver.
Build lasting economic value
Use innovative advertising solutions to drive visitors to your destination and build a solid economic foundation.
Know your campaign is performing
Get data-driven reporting for an accurate and in-depth understanding of your campaign’s success.
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Destination Marketing Guide
Download Expedia Group's latest DMO guide to learn how to get in front of travelers early to and create high-impact campaigns that convert.
Bring more travelers to your destination
Work with our digital experts to find out how you can effectively showcase everything your destination offers and inspire travelers to book.
1Expedia Group internal data, DMO native CTR vs standard display CTR, 2023
2Expedia Group and Luth Research, The Path to Purchase, 2023.
3Expedia Group, Unpack ‘24, 2023.