Destination marketing

Create destination marketing campaigns that drive economic value for local economies, target the right travelers at the right time, and motivate travelers to book your destination. Find out how our advertising solutions help you stand apart from the competition.

Customized destination marketing campaigns

One of the most sought-after travel destinations in the world, the state of Florida offers everything from kid-friendly vacations and spectacular beaches to exciting nightlife options for adults. Because of this, tourism is the No. 1 economic driver for the state. See how VISIT FLORIDA partnered with Expedia Group Media Solutions to build an advertising strategy and engage travelers.

Reach your destination marketing goals

Discover the benefits of different types of destination advertising.

Make authentic connections

DMOs see over 80% higher engagement with our native display ads compared to standard display ads.1 

Shape travel destination decisions

You can reach the 3 out of 5 travelers who don’t have a set destination in mind when they’re planning a trip.2

Build brand awareness

Stand out as an option to the 1 in 3 travelers who have booked an alternative to a popular destination.3

Solutions to support destination marketing organizations of every size

Bring your destination to life with flexible types of destination advertising solutions that convert travelers.

Native advertising

Influence and inspire travelers with native advertising, a non-disruptive approach that boosts your destination’s visibility and bookings with features like engaging images in hotel search results. Learn more >

Display advertising

Travelers see ads in lots of places — make sure you don’t get lost in the mix. Use display advertising to precisely target and get a direct route to travelers looking to book. Learn more >

Co-op campaigns 

Let your budget go further — and meet your destination marketing campaign goals — when you partner with other brands in a collective advertising effort. Learn more >

Audience extension 

Use audience extension in your travel and tourism destination marketing strategies to reach travelers wherever they are online. Learn more >

Custom campaigns 

Build a custom campaign with our award-winning in-house team of experts. Bring your destination’s experiences directly to travelers with video, experiential campaigns, and more. Learn more >


Getting to the right traveler is crucial. Our exclusive first-party traveler intent and booking data from Expedia Group lets you build custom audience segments to target travelers based on how they searched. Learn more >

Travel Spotlights

Showcase what makes your destination unique with elegant and impactful premium landing pages. Learn more >

Social media 

Social media plays a big role in the choices travelers make. DMOs can use social media to drive engagement, tap into Expedia Group’s communities, and build native social campaigns. Learn more >

Discover approaches to impactful destination marketing campaigns 

Destinations can tap into our first-party data and traveler insights to create compelling campaigns and connect with actively searching travelers. Download the guide to learn how to use our full-funnel suite of solutions to tell your destination’s unique story in a way that converts.

DMO marketing strategies that work

With more than 20 years of travel and media experience, we help destination marketing organizations inspire, engage, and convert travelers.

Hundreds of millions of people around the world use our 200+ travel websites and apps every month to book hotels, flights, car rentals, activities, and more.   

Put a spotlight on your destination to highlight its unique attractions and experiences and inspire travelers. 

With 70+ petabytes of first-party data, we’ll help you gain a deeper understanding of traveler intent and demand for your marketing strategy.

Let our travel experts help you build high-performing campaigns — everything from unique creative campaigns to strategies that deliver.  

Use innovative advertising solutions to drive visitors to your destination and build a solid economic foundation.

Get data-driven reporting for an accurate and in-depth understanding of your campaign’s success.

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Make sure your message resonates and understand the impact of your content.

Bring more travelers to your destination

1Expedia Group internal data, DMO native CTR vs standard display CTR, 2023

2Expedia Group and Luth Research, The Path to Purchase, 2023. 

3Expedia Group, Unpack ‘24, 2023.