PassportAds Audience Extension

Scale your campaign and reach travelers no matter where they are on the internet

Put Our First-Party Data to Work

Powered by Expedia Group Media Solutions’ exclusive, first party, travel intent data, PassportAds Audience Extension enables advertisers to reach travel shoppers wherever they browse and book on the internet.

Audience Extension Offerings

Custom Audience Segments
Quality First Party Data
Billions of Data Points from Search

How Audience Extension Works


Travelers search for trips on our site


We capture billions of data points based on these searches


We then build and scale powerful custom audience segments


Collaborate with us and target these specific travel shoppers anywhere on the internet

Key Benefits

Target travelers throughout their entire path to purchase

Harness quality first-party travel intent data based off of millions of searches

Customize audience segments, adjust and optimize during the life of your campaign

Proven efficiency and effectiveness

Hawaiian Airlines Auckland Airport marketing Case Study

Hawaiian Airlines wanted to promote their routes to Auckland, New Zealand, in partnership with Auckland Airport. With these promotions, Hawaiian Airlines saw an opportunity to increase market share.

Visit Canberra DMO domestic marketing example

Although Canberra is a popular destination for both Australian and international tourists, traditionally there is a decline in leisure travelers during the summer months.

Connect with our digital media consultants
to learn how to best engage, influence, and
convert your target travel audience.