TravelAds Sponsored Listings

Our pay-per-click advertising solution helps hotels boost their brand visibility and connects them with travelers who are ready to book. Paired with features like real-time reports and precise traveler targeting, TravelAds is the ideal advertising solution.

Getting started with Expedia Group’s TravelAds

Every hotel, from independent boutiques to large chains, needs to stand out in the competitive hotel market. When you want to engage with travelers, TravelAds boosts your property in the search results to grab their attention. Other benefits include:

Precise targeting

You choose precisely who you want to reach with our highly refined targeting capabilities like travel window or loyalty status.


You’re in control and can scale up, down or pause your ads at any time — and you only pay for the clicks you get.

On-demand reporting

We give you real-time insights into your campaign’s performance so that you can eliminate any second-guessing.

Automated bidding

Our dynamic bidding feature helps you maximize campaign performance.

Why TravelAds Sponsored Listings?

Boost your property’s visibility and drive room demand and revenue with TravelAds. Manage your campaign to meet your objectives with real-time results to measure your campaign’s effectiveness, scale your ads up or down and highlight your hotel’s unique amenities with custom copy and images. 

You set your goals — we help you achieve them

Automated bidding helps you maximize your campaign performance, save time, easily control your spend, and stay competitive. Dynamically adjusted bidding quickly responds to supply and demand fluctuations based on your market and the preferences you select. This is the future of bidding where guesswork is eliminated and efficiency rules.

“TravelAds makes every dollar work harder.” 

Patrick Mitchell, VP brand and e-commerce at Sonder 

Sonder hotel room

Hotels that use TravelAds are


more visible in search results*

On average, TravelAds partners see


more bookings*

Get the most out of TravelAds 

Use this guide to understand how to reach the travelers you want to connect with, deliver the right message with customized ad copy, control your cost-per-click, and manage your daily spend. With TravelAds you can extend your reach with ads that are available across Expedia’s 200+ travel websites and apps.

TravelAds FAQ

How do I get started with TravelAds?

It’s easy. All you need to do is sign up for an account to start your campaign with a few simple steps. Talk to one of our digital advertising experts to learn more.

Can I target specific travelers?

TravelAds offers advanced targeting capabilities to help you find the right traveler at the right time. We’ll help you connect with travelers based on trip details, hotel attributes, location, device type, and more. 

How do I know how my campaign is performing?

All you need to do is log in to the TravelAds portal to access your dashboard. In your dashboard, you’ll see a robust set of data for your ads around clicks, views, conversions, and bid strength evaluations to help you easily analyze and optimize your campaigns.

Is TravelAds the right solution for me?

TravelAds is a powerful visibility booster that gets your property in front of travelers when they’re ready to book their next stay. TravelAds also works with a number of other solutions, like display advertising, so that you can connect with travelers at any stage of their travel-buying journey.

Featured customer campaigns

Learn more about these customer’s TravelAds campaigns


Next-gen hospitality company uses TravelAds to match its exponential growth.

Traveler choosing their next destination


Blinkup elected to add a mix of location and device bid enhancers to its TravelAds strategy.

Traveler Value Index: 2022 Outlook

Palace Resorts

By combining display ads and TravelAds solutions, Palace Resorts created custom creative to highlight what makes them unique.

Hotel advertising that can reach any traveler, anywhere

Travelers looking for their next stay use multiple channels to find the ideal place, from social media to travel websites, and more. This is why it’s imperative that you know when — and where — to reach the right traveler. Whether you’re trying to reach early-bird or last-minute bookers, our targeting capabilities help you connect with travelers actively looking to book.

TravelAds in hotel advertising campaigns helps increase revenue

Maximize room bookings with TravelAds

Connect with our digital media consultants to learn how to best engage, influence, and convert your target travel audience

Recommended for you

Travel trends looking ahead

TravelAds Sponsored Listings guide

Attract travelers and stand out from the crowd with TravelAds.

Mobile hotel advertising blog

Hotel mobile marketing needs to be part of your strategy, learn why.

Increase hotel revenue blog

Learn the five ways you can boost your hotel revenue with TravelAds.

*Expedia Group internal data