Connect with your target audience
Reach the right traveler at the right time with our precise targeted advertising capabilities.
Targeted advertising solutions
Expedia Group Media Solutions provides the ability to create digital marketing strategies with custom audience segments that target your ideal traveler. Our exclusive first-party travel intent and booking data provides in-depth insights into traveler behavior and travel trends.
Targeting advertising solutions gives you the leverage you need to make the most of your ad spend when trying to reach your target audience. And our targeting options are flexible, allowing you to retarget specific travelers throughout your campaign.
Every traveler is different, making it difficult to reach the millions of travelers searching and looking across our 200+ travel websites every day. Find out how you can use a variety of targeting options to reach and engage with your ideal travelers.
How we target travelers
Our targeting capabilities uses our in-depth traveler intent data collection to categorize travelers in the following categories:
Based on traveler origin, destination, and more
Target travelers based on how they book
Dive into travelers’ start/end dates, duration of the trip, and more
Understand what travelers are booking for amenities, hotel ratings, and property type
Connect with travelers where they’re looking and booking
Car & cruise attributes
Understand what attributes travelers look for in car rentals and cruise bookings
Travel advertising solutions
Our full-funnel suite of solutions helps you reach your target audience at scale and with ease. Get guidance from our digital experts on how our solutions and data insights help you engage, influence, and convert travelers.
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Connect with our digital media consultants to learn how to best engage, influence, and convert your target travel audience
*Expedia Group, TravelAds and Accelerator incrementality data, 2022