Targeting

Expedia Group Media Solutions features sophisticated behavioral and custom targeting powered by billions of data points

Targeting Powered By First-Party Data

Deliver your message to an engaged and affluent audience with our sophisticated targeting capabilities. Additionally, we can help you reach your target audience segments with specific demographic, travel, and behavioral profiles.

Targeting Options

Travel Behavior
Consumer Profiling
Custom Audience

Traveler Behavior

We use our first party travel intent and booking data to power effective, travel-focused audience targeting on our sites.

  • Travel Geography
  • Trip Details
  • Device Based
  • Airline Attributions
  • Hotel Attributions
  • Car/Cruise Attributions

Consumer Profiling

We partner with world-class data partners to power effective behavioral and demographic audience targeting on our site.

  • Credit Card Audience
  • Brand Affinity
  • In-Market
  • Avid Traveler
  • Household with kids
  • Household Incomes
  • Age
  • Gender
  • Interest
  • Education
  • Professional Status

Custom Audience

You can team up with Expedia Group Media Solutions to build unique and relevant custom targeting based on our powerful first-party travel intent and booking data.

  • Historic Travel Search Data
  • Seasonality
  • Historic Booking & Itinerary Data
  • Highly Customized Audience Targeting

Connect with our digital media consultants to learn how to best engage, influence, and convert your target travel audience.