HSMAI Names Expedia Media Solutions’ Noah Tratt to List of Top 25 Most Extraordinary Leaders in Sales and Marketing

NEW YORK, New York, January 6, 2014 — The Hospitality Sales & Marketing Association International (HSMAI) has selected Noah Tratt, global vice president of Expedia Media Solutions, as one of the “Top 25 Most Extraordinary Minds in Sales and Marketing” for 2013. Additionally, three Expedia Media Solutions campaigns have been recognized as part of the 57th annual Adrian Awards, one of the most prestigious travel marketing competitions, for digital marketing excellence.

The eleventh annual top 25 list recognizes the “best of the best” in the hospitality, travel and tourism industries. Recipients will be honored during a private ceremony preceding the Adrian Awards Gala on February 24, 2014 at the New York Marriott Marquis and will be recognized at the Adrian Awards dinner reception and gala.

The 2013 “Top 25” recipients were judged by a panel of senior industry executives for their recent work based on the following criteria: creativity and innovation, cutting edge sales or marketing campaigns, triumph in challenging situations, and/or sales efforts that resulted in dramatic gains.

“The ‘Top 25’ is our annual hot list that celebrates the sales, marketing and revenue management leaders and innovators in our industry,” said Robert A. Gilbert, CHME, CHBA, President and CEO of HSMAI. “The creative strategies, passionate dedication and sharp intelligence of these professionals have not only grown the business within their organizations but have also truly raised the bar for the hospitality industry as a whole.”

As global vice president of Expedia Media Solutions, Tratt oversees marketing, media sales, product development and execution, and related business development efforts for Expedia, Inc. brands. With more than 20 years of marketing and sales experience, Tratt has been a member of the Expedia, Inc. family for more than 10 years and has overseen thousands of digital marketing initiatives. In the past two years alone he has grown the Media Solutions business by nearly 50 percent.

“I am honored to accept this award on behalf of the entire Expedia Solutions team,” said Noah Tratt, global vice president, Expedia Media Solutions. “I work with an outstanding group of people on a daily basis and collectively we are constantly looking for ways to innovate, so that we can build effective digital marketing campaigns for our partners.”

In addition to celebrating the top 25 list, the gala will honor Adrian Award-winning campaigns recognized for outstanding achievements across advertising, digital marketing and public relations in the hospitality, travel and tourism industries. As a part of that, Expedia Media Solutions will be recognized as it has been given one Gold and two Silver Adrian Awards for its Cars Land, Upgrade to Canada and South America Week campaigns.

Tratt will be featured in an HSMAI publication, receive a personalized plaque, and hence forward will be recognized as a Top 25 Mind in Sales & Marketing.

Visit www.AdrianAwards.com for more information on the event and competition or www.advertising.expedia.com for more information about Expedia Media Solutions.


The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI’s MEET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising nearly 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at www.hsmai.org, www.facebook.com/hsmai, www.twitter.com/hsmai and www.youtube.com/hsmai1.

About Expedia Media Solutions

Formed in 2007, Expedia Media Solutions is dedicated to building online and offline media partnerships for travel and non-travel brand advertisers and to enable them to leverage the unique media value of Expedia’s network of leading travel brands and global points of sale. For more information, visit www.advertising.expedia.com.

About Expedia, Inc.

Expedia, Inc. (NASDAQ: EXPE) is the largest online travel company in the world, with an extensive brand portfolio that includes some of the world’s leading online travel brands, including:

  • Expedia.com®, the world’s largest full service online travel agency, with localized sites in 31 countries
  • Hotels.com®, the hotel specialist with sites in more than 60 countries
  • Hotwire®, a leading discount travel site that offers opaque deals in 13 countries on its 12 sites in North America, Europe and Asia
  • Egencia®, the world’s fifth largest corporate travel management company
  • eLongTM, the second largest online travel company in China
  • Venere.comTM, the online hotel reservation specialist in Europe
  • trivago®, a leading online hotel search company with sites in 39 countries
  • Expedia Local Expert®, a provider of in-market concierge services, activities and experiences in 18 markets worldwide
  • Classic Vacations®, a top luxury travel specialist
  • Expedia® CruiseShipCenters®, one of North America’s leading retail cruise vacation experts

The company delivers consumers value in leisure and business travel, drives incremental demand and direct bookings to travel suppliers, and provides advertisers the opportunity to reach a highly valuable audience of in- market travel consumers through Expedia Media Solutions. Expedia also powers bookings for some of the world’s leading airlines and hotels, top consumer brands, high traffic websites, and thousands of active affiliates through Expedia® Affiliate Network. For corporate and industry news and views, visit us at www.expediainc.com or follow us on Twitter @expediainc.