Reporting and Insights

Make more informed marketing decisions, stay top of mind with potential travelers, drive demand and deliver impactful, measurable results with the help of our exclusive advertiser reporting and insights.

Turning Insights Into Action

Our unparalleled volume of data and insights, gathered from across Expedia Group’s brands, can help our advertising partners to understand traveler intent and booking trends – ensuring that they talk to the right audience, with the right message, at the right time.

Pre-Campaign Planning

We tap into a variety of data sources, including our exclusive first-party Expedia Group data and industry research, to create the a media plan that reaches relevant travel shoppers.

Campaign Duration Support

We continually monitor performance and optimize on key success metrics such as click-through-rate (CTR), return on ad spend (ROAS), or incremental demand.

Post-Campaign Reporting

Comprehensive end-of-campaign conversion and incrementality reporting helps marketers to demonstrate meaningful results and uncover new strategies for future campaigns.

Find out more about our Reporting and Insights capabilities

Reporting is complicated. We’ve built a guide to help simplify how our team approaches the topic.

Incrementality Reporting from Expedia Group Media Solutions is the closest thing to a silver bullet. Understanding the TRUE impact of our media gives us the confidence in knowing that our marketing works and is making a real difference.

Collette Jones, VP of Marketing and Communications, Destination Cleveland

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Check out the latest white paper from Phocuswire on Incrementality Report

Even seasoned marketers question which of their advertising spend truly has the most impact. On the most basic level, incrementality can validate marketing decisions with concrete insights -down to the dollar – on campaign effectiveness. Our reporting draws from our exclusive access to Expedia Group first-party data to demonstrate real incremental results.

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Learn how our other solutions leverage Reporting & Insights to drive results

TravelAds Sponsored Listings

TravelAds are a proven pay-per-click hotel advertising solution designed to connect your hotel with a highly engaged travel audience through sponsored listings on Expedia Group's websites.

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Display Advertising

Be more visible to highly qualified travel shoppers, boost bookings, and drive business results with our Display Advertising solutions.

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Connect with our digital media consultants to learn how to best engage, influence, and convert your target travel audience.