Reporting and Insights
Make more informed marketing decisions, stay top of mind with potential travelers, drive demand and deliver impactful, measurable results with the help of our exclusive advertiser reporting and insights.
Turning Insights Into Action
Our unparalleled volume of data and insights, gathered from across Expedia Group’s brands, can help our advertising partners to understand traveler intent and booking trends – ensuring that they talk to the right audience, with the right message, at the right time.
We tap into a variety of data sources, including our exclusive first-party Expedia Group data and industry research, to create the a media plan that reaches relevant travel shoppers.
We continually monitor performance and optimize on key success metrics such as click-through-rate (CTR), return on ad spend (ROAS), or incremental demand.
Comprehensive end-of-campaign conversion and incrementality reporting helps marketers to demonstrate meaningful results and uncover new strategies for future campaigns.
Find out more about our Reporting and Insights capabilities
Reporting is complicated. We’ve built a guide to help simplify how our team approaches the topic.
Check out the latest white paper from Phocuswire on Incrementality Report
Even seasoned marketers question which of their advertising spend truly has the most impact. On the most basic level, incrementality can validate marketing decisions with concrete insights -down to the dollar – on campaign effectiveness. Our reporting draws from our exclusive access to Expedia Group first-party data to demonstrate real incremental results.
Learn how our other solutions leverage Reporting & Insights to drive results
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