Audience
Harness billions of travel intent and booking data points to inform how you reach millions of highly engaged shoppers across our global network of travel sites
Monthly Unique Visitors*
Monthly Site Page Views*
Total E-mail Subscribers
Facebook Followers**
Twitter Followers**
| Demographics |  |  |  |  |  |  |  |  |  |  |  |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Percentage of Women/Men | 60/40% | 62%/38% | 61/39% | 60/40% | 59/41% | 58/42% | 64/36% | 60/40% | 54/46% | 52/48% | NA% |
| Percentage 25-54 Years of Age | 61% | 54% | 63% | 61% | 59% | 60% | 61% | 73% | 48% | 48% | NA% |
| Percentage with HHI $75K+ | 61% | 47% | 60% | 64% | 64% | 60% | 60% | NA% | NA% | NA% | NA% |
| Worldwide and Country Reach | | | | | | | | | | | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Worldwide Unique Visitors (UV) | 47.6M | 15.9M | 30.2M | 12.2M | 9.8M | 8.5M | 2.9M | 520K | 165K | NA | NA |
| Worldwide Page View (PV) | 413M | 257M | 193M | 64M | 54M | 54M | 18M | 2M | 1M | NA | NA |
| North America | | | | | | | | | | | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| United States UV | 34.7M | NA | 25.1M | 11.4M | 9.4M | 9.4M | 2.9M | NA | NA | NA | NA |
| United States PV | 247M | NA | 163M | 64M | 54M | 54M | 18M | NA | NA | NA | NA |
| Canada UV | 3.5M | NA | 699K | 278K | NA | NA | NA | NA | NA | NA | NA |
| Europe | | | | | | | | | | | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| United Kingdom UV | 3.3M | 1.1M | 1.6M | NA | NA | NA | NA | NA | NA | NA | NA |
| Germany UV | 1.4M | NA | 529K | NA | NA | NA | NA | NA | NA | NA | NA |
| Italy UV | 773K | NA | 843K | NA | NA | NA | NA | NA | NA | NA | NA |
| France UV | 1M | NA | 929K | NA | NA | NA | 48K | NA | NA | NA | NA |
| Spain UV | 749K | NA | 769K | NA | NA | NA | NA | NA | NA | NA | NA |
| Asia Pacific | | | | | | | | | | | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| China UV | NA | NA | 357K | NA | NA | NA | NA | NA | NA | NA | NA |
| Japan UV | 942K | NA | 623K | NA | NA | NA | NA | NA | NA | NA | NA |
| Australia UV | 199K | NA | NA | NA | NA | NA | NA | NA | 165K | NA | NA |
| Singapore UV | 147K | NA | 99K | NA | NA | NA | NA | NA | NA | NA | NA |
| Latin America | | | | | | | | | | | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Mexico UV | 407K | NA | 1.5M | NA | NA | NA | NA | NA | NA | NA | NA |
| Argentina UV | NA | NA | 85K | NA | NA | NA | NA | NA | NA | NA | NA |
| Brazil UV | 218K | NA | 3.4M | NA | NA | NA | NA | NA | NA | NA | NA |
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*Expedia Group™ global data: comScore January 2020
**Expedia Group™ Worldwide data
Demographics by Brand data for Expedia, Hotels.com, Hotwire and Travelocity: US comScore January 2020
Demographics by Brand data for eBookers: UK comScore July 2018
Demographics by Brand data for Wotif and Lastminute.com.au: AU ComScore January 2020
Demographics by Brand data for MrJet: Internal data