April 27, 2020
With the COVID-19 global pandemic bringing vast and unprecedented challenges to the travel industry, our role is to help our advertising partners navigate this rapidly changing landscape.
With over 10 years of experience helping our partners in times of adversity, we’ve developed a proven and effective disaster recovery program to generate and capture demand following a crisis. Most recently, we’ve created a COVID-19 resource center, which provides continually updated insights, information, and guidance for our advertising partners.
As part of our efforts to support brands around the world during the COVID-19 pandemic, we have launched the first installments of in a series of webinars. This series is designed to help guide travel marketers through these rapidly changing times and offer insights and expertise—both on how to navigate the current pandemic and, when the time is right, help revitalize and restore tourism.
The Role of DMOs in the COVID-19 Crisis
The first installment in the webinar series focuses on the current role of DMOs in the COVID-19 crisis, including how they can continue their crucial work as anchors in their communities, serve local businesses and tourism partners, help travelers continue to dream of travel, and plan for recovery.
This week, we held two regional webinars with a couple of our destination partners on this topic—the first was an APAC session with Tourism New Zealand and South Australian Tourism, the second was a NAM/EMEA session featuring Visit Britain and Visit California. In both, leaders from these destinations discussed with us how they are evolving and adapting during the COVID-19 crisis, and shared insights and key learnings relevant across the travel industry.
We invite you to view the on demand recordings of the webinars and hear actionable insights from these industry leaders. Join critical conversations on both response and recovery to the COVID-19 crisis by listening to the on-demand webinars.