Talking Strategy and Travel Trends at HSMAI’s Annual Events

This past week our team gathered in New York City to participate in the HSMAI events taking place, including the Chief Marketing Officer Executive Roundtable and the Digital Marketing Strategy Conference. This is a conference we look forward to every year, and a chance for us to not only share our latest insights, but also connect with industry leaders and masterminds on the latest trends in travel and hospitality.

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At the Digital Marketing Strategy Conference, our Vice President of Product Management Lisa Lindberg, presented our latest research, examining unique habits and behavioral trends of travelers across the globe, including resources travelers use to plan and book a trip, to what influences a traveler’s destination decisions. You can access our research on this topic here: {{cta(‘a560165b-4b3b-4558-9a69-b3ab3692ce01’)}}


The HSMAI Adrian Awards reception is a chance for the industry to come together and celebrate the most innovative and creative campaigns of the year, and this year did not disappoint. We were blown away with the winning campaigns, and are very proud to be awarded with two honors, including a gold award for our campaign with the Hawai’i Tourism Authority and a gold and platinum award for our campaign and work with VisitBritain.


We were thrilled that our own Krista Bentley was also selected as one of the 2017 Top 25 Most Extraordinary Minds in Sales, Marketing, & Revenue Optimization. HSMAI said “being named to the Top 25 is an honor given to leaders in the hospitality, travel, and tourism industries for measured accomplishment during the past year. This ‘who’s hot list’ gives distinction to outstanding leaders and performers who are admired by their colleagues and the industry as a whole.” Congratulations, Krista!


We had a great week with everyone in NYC and are already looking forwarded to participating in more HSMAI events and activities this year. Hope to see you there!

Jenn McCarthy

Senior Director, Industry Marketing

Jenn McCarthy is the senior director of Industry Marketing, and is responsible for our global marketing campaigns to raise awareness of Expedia Group Media Solutions. With nearly 20 years of experience, she leads the communications, content, design and brand functions to share our exclusive data, research, insights and customer success stories with the industry. Before joining Expedia Group Media Solutions in 2015, Jenn led agency teams focused on technology PR for Microsoft at Waggener Edstrom (WE). Prior to that, she managed teams at leading PR agencies in New York, working with Nokia and Kodak. Jenn is a graduate of the University of Puget Sound, and lives in Seattle with her family.

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