July 31, 2024
Effective hotel media planning helps you drive more bookings and raises your property’s visibility, and we know it takes time and effort to get it right. You have to decide on your hotel advertising goals, your target audience, and when and where to engage with them, as well as monitor your budget, track your campaign performance, and more.
How we support strategic media buying for hotels
Expedia Group Media Solutions’ travel media network supports your hotel with a wide breadth of advertising solutions across the traveler path to purchase. We help your advertisements reach potential guests at the right time and place, making media buying for hotels more seamless and more effective.
Our powerful full-funnel solutions:
- Let you monitor your campaign performance in real-time so you can adapt
- Are flexible enough to allow you to scale up or down as needed to account for demand and your budget
- Include robust audience targeting features
With access to our unmatched volume of first-party data and insights gathered from our more than 200 travel websites and apps, we keep you informed about traveler intent and booking trends — helping you talk to the right audience, with the right message, at the right time.
The importance of advertising across the traveler purchasing journey
Because of our extensive research, we know the path today’s travelers take when booking a trip is more complex than ever. Travelers seek recommendations from friends and family, get inspiration from influencers on social media, and turn to a variety of online resources before they make their choice. That’s why understanding that journey and ensuring your ads show up at the right time can make your advertising more effective.
How to leverage our travel media network for hotels at different phases
Because the purchasing journey is so complex, it creates opportunities for advertisers to appear at key touchpoints — and cements the importance of understanding when, where, and how to show up for the most impact.
We’ve outlined how our advertising solutions can help you connect with and convert our vast travel audience of over 10 million average daily visitors throughout each stage of the traveler’s purchasing journey.*
Inspiration
From video production to interactive digital platforms to brand and influencer partnerships, Media Studio, our in-house, award-winning creative agency, collaborates with hotels to create compelling media experiences that reach and inspire target audiences in new and exciting ways.
Research and planning
80% of travelers visit an online travel agency during this stage, making it especially important to show up beyond your owned sites and channels.** Native advertising across our brands enables advertisers to inspire and influence travelers with contextually relevant ads that are seamlessly integrated in the travel shopping experience.
Booking
Our pay-per-click TravelAds Sponsored Listings help hotels increase their visibility and connect with travelers who are ready to book. You can write custom copy, select the images you want to showcase your hotel, and highlight information that best represents your property. Available on desktop and mobile, TravelAds maximizes your hotel’s visibility from inspiration to booking and helps you reach the right traveler with our robust targeting capabilities.
Our leading travel media network and full-funnel advertising solutions help you attract, engage, and convert travelers in a highly fragmented industry.
*Expedia Group internal data, 2023, identified and anonymous visitors.
**The Path to Purchase: Uncovering How Travelers Plan and Book Online, Luth Research and Expedia Group, 2023.
