This movie studio used a custom sweepstakes, promoted throughout social and display media, to gain 164K+ entries and promote the launch of the movie Mr. Peabody & Sherman.
DreamWorks Animation was launching the movie release of Mr. Peabody & Sherman, an animated film about the most accomplished dog in the world and his mischievous boy Sherman, who use their time machine to go on the most outrageous adventures known to man or dog.
Their main objective was to drive awareness of the movie. They had also identified families as the most attractive segment to reach for this movie. Given travel’s organic role in the film, the alliance between Expedia Media Solutions and DreamWorks Animation was a natural fit.
Expedia Media Solutions, DreamWorks Animation and its agencies collaborated to create an innovative campaign that would drive awareness for the film through a custom sweepstakes. Sweepstakes winners could win their choice of a trip to any of Mr. Peabody’s featured destinations: Greece, Italy or France. The campaign launched two weeks prior to the movie premiere to build awareness right before the movie opened.
The campaign was extremely successful in building awareness of the film through high engagement measured through contest sign ups driven by display and social media.
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