Display advertising helps global car rental company increase bookings and awareness

Overview

How Sixt increased their global audience reach while maximizing their return on advertising spend.

The Opportunity

Sixt is a leading car rental company based in Germany with a strong presence in key markets around the world, giving them international brand recognition. They were looking to increase their global audience reach and maximize their return on advertising spend, with the goal of increasing bookings and revenue.

The Solution

Sixt tapped into the Expedia Group global travel audience and used our advertising solutions and our digital experts’ expertise to build a strategic digital marketing campaign. With Sixt’s goals top of mind, our digital consultants devised an integrated campaign that reached U.S. travelers across multiple Expedia Group U.S. websites, including Expedia.com, Travelocity, Orbitz, CheapTickets, and Hotwire. The display media linked to a dedicated offer page constructed for multiple devices like desktops and mobile.

The websites featured display media that reached travelers who were searching for U.S. destinations. They tapped into our exclusive first-party travel data that included destination targeting to reach travelers searching for car rentals in specific destinations like Miami, Dallas, Phoenix, Atlanta, and Los Angeles.

The campaign targeted airports in select states. By opening their targeting to international airport codes, they were able to increase their reach with travelers. Sixt planned their market strategy and allocated resources well in advance that also aligned with seasonality. This allowed them to secure the premium site placements they wanted on an annual basis, ensuring their branded message appeared in front of qualified travelers. This strategic planning effort meant that Sixt secured the inventory necessary to drive bookings and revenue throughout the year.

The Results

The return on ad spend (ROAS) across our brand websites included 7:1 on desktop, and 10:1 for mobile. The campaign also realized click-through rates as high as 2.5% for desktop and 1.1% for mobile.

Connect with our digital media consultants to learn how to best engage, influence and convert travelers to increase your bookings.