May 14, 2024
At EXPLORE 24, we introduced multiple new advertising products and opportunities to help our partners create and manage high-performing marketing campaigns.
As the leading travel media network, we continue to put our world-class marketing and technology services to work by delivering effective solutions to help you optimize your travel marketing campaigns to meet your business objectives. We do this by offering increased levels of simplicity, scale, and speed. Building on over two decades of travel industry expertise and through our iconic brands, we provide partners with an unmatched combination of global reach with deep traveler insights, creative capabilities, media buying power, and measurement to help you connect effectively with your target audience.
Tap into the power of our B2B travel media network, where our AI capabilities provide flexibility and efficiency for your campaigns to help increase conversion rates.
Eliminate guesswork and stay competitive with TravelAds automated bidding
With TravelAds Sponsored Listings you have complete control over your pay-per-click daily spend, making it an effective hotel advertising solution for any budget. Our new TravelAds automated bidding feature simplifies the bidding process, saving you time while maximizing your performance to reach your campaign goals.
Automated bidding dynamically optimizes your bids throughout the day using the power of TravelAds platform data to reach peak performance based on your market goals and budget — no matter how big or small your budget is. With this goal-based campaign strategy, you maintain control of your spend by setting a daily budget, while automated bidding helps you get the most out of it through data-driven, real-time adjustments.
Ready to get started with TravelAds automated bidding? Review this easy-to-use checklist to activate automated bidding.
Refine your travel marketing strategy with TravelAds opportunities and insights
Our TravelAds Sponsored Listings are proven to increase visibility and drive room demand and revenue, and we’re making it easier to optimize your TravelAds campaigns. Personalized and actionable data-backed opportunities and insights are now available in the TravelAds portal to help you bolster your advertising strategy and drive incremental room nights.
This automated, self-service feature allows you to quickly review and tailor your campaigns to improve performance, whether you need to change your bid amount to be more competitive or increase your budget to keep your ad running against competing properties.
Engage our valuable travel rewards members with advertiser funded loyalty
One Key™ rewards travelers for booking on Expedia, Hotels.com, and Vrbo, and members get the freedom to earn and redeem awards on every eligible part of the trip experience. Our new advertiser funded loyalty product provides opportunities for more partners, including destination marketers, to engage and attract One Key members.
As a destination marketer, you can drive more bookings to your destination by funding bonus OneKeyCash for travelers making lodging bookings that they can spend on future trips. One Key members are the high-value travelers you want — they book twice as often, spend more, stay longer, and cancel less — so incentivizing them can drive value for you and other travel businesses at our destination.* Advertiser funded loyalty can also help improve traveler sentiment and build brand awareness for your destination, while supporting your overall travel advertising strategy.
Build brand affinity and showcase multiple properties with our new featured brand carousel
Our full suite of advertising products has a solution for every objective and budget, and we’ve launched a brand carousel for hotel partners. This carousel ad on the hotel search results page allows you to build brand affinity by showcasing multiple properties based on travelers’ search criteria.
The carousel placement spotlights a minimum of three properties — and up to 10 properties — for any chain in a specific city or metropolitan area. Carousels feature your existing hotel images, your brand’s logo, custom ad copy, and a button that directs travelers to a filtered page of all your properties in the searched area. Travelers can also click on a specific property featured in the carousel to visit the individual property detail page.
This dynamic ad format makes it easier than ever for travelers to find your property as they search for, explore, and compare relevant brands. At the same time, you can increase visibility in the marketplace, build brand affinity and traveler loyalty for your chain, and drive conversion.
These new products join our existing suite of advertising solutions as part of our travel media network that help advertisers connect with the more than 10 million daily visitors that comprise our global traveler audience throughout every phase of their buying journey.** Whether you’re looking to drive brand awareness, fill rooms, bring travelers to your destination, or have a different specific focus for your travel marketing goals, contact us today to get started and create your own customized campaign using our wide variety of advertising solutions.
Find out more about other innovative Expedia Group new product releases.
*Expedia Group, global bookings on Expedia.com and Hotels.com, 18 months, 2021–2022.
**Expedia Group internal data, 2023, identified and anonymous visitors.
