Creating New Opportunities for Advertising Partners to Reach Rental Car Shoppers

To support the continued recovery of the travel sector, we at Expedia Group Media Solutions are helping our advertising partners from around the globe to reach and convert ever-wider audiences of travel shoppers via the Expedia Group brand network. To this end, we’re delighted to offer our advertisers access to an exciting new set of travel consumers as we welcome to the Media Solutions portfolio.

Millions of shoppers in the U.S. visit to search and book the perfect car rental for their next trip, wherever they’re traveling. With over 50 suppliers in 41,500 locations, in over 180 countries, the brand offers travelers a huge range of choices to suit their car rental needs. As such, is a well-loved brand within the Expedia Group family, and now advertisers have the opportunity to connect with its valuable audience of highly engaged travel shoppers.

Road Trips on the Rise

There are good reasons represents an attractive opportunity for advertisers. Notably, travelers eager to get back on the road have turned to rental cars in considerable numbers during the pandemic, driving unprecedented demand for car rental providers.

Drive-to vacations have performed well during the pandemic, and rental cars offer one of the most private, controlled forms of transportation available. According to a recent report from Phocuswright, 77% of U.S. travelers took at least one road trip in 2020, and almost a third plan to take a car trip in 2021.

This popularity is highlighted by our recent Travel Recovery Trend Report, which found that last year, almost a third of American travelers opted to drive over other methods of transportation. Findings from our recent Traveler Sentiment and Influences study further reinforce this trend towards car travel: research found that, around the world, travelers consider driving their own car or a rental car safer than other modes of transportation when taking a trip away.

A Relevant Audience for All Advertisers is used by more than half a million U.S.-based travel shoppers each month as their go-to site for searching and booking a car for their next trip. Its audience is made up of leisure travelers who tend to travel domestically and typically book a car within two weeks of traveling. Its customers are also frequent travelers, taking multiple trips per year – with the average trip lasting around five days.

With summer road trip season in full swing and travelers preparing for a much-awaited vacation, now is a great time for advertisers—from destinations and hotels, to airlines, financial services and consumer goods—to introduce their brand’s highly engaged users.

For destination marketing organizations, offers a unique opportunity to drive awareness and conversions by educating travel shoppers about their destination. Meanwhile, hotel advertisers can influence travel shoppers who may not yet have a place to stay, while airlines, activities providers, and other advertisers can reach travel shoppers with messaging throughout the booking process.

Hotel advertising that can reach any traveler, anywhere

Travelers looking to book a hotel use multiple channels to find their ideal place to stay, from social media to travel websites, and more. This is why it’s imperative that you know when — and where — to reach the right traveler. Whether you’re trying to reach early-bird or last-minute bookers, our targeting capabilities can help you connect with the right traveler at the right time.  

Advertising Opportunities

Our new offering includes a wide range of advertising placements to help partners capture the attention of leisure travelers searching and booking their ideal rental car. Options include customized landing pages for maximum exposure, along with optimized, highly visible placements across website.

Advertisers can also tailor content to this audience and have access to support, insights and best practices from our in-house account management team, ensuring that campaign messaging resonates with car rental shoppers.

Learn more about advertising by visiting the brand’s dedicated page on our website. To find out about more trends impacting car rentals and the wider travel industry as it recovers from the pandemic, check out our Travel Recovery Trend Report for Q1 of 2021.

Travel Recovery Trend Report Travelers Returning

Christine Walker Scarce

Senior Director, Product & Sales Marketing

Christine Walker Scarce leads the product marketing team at Expedia Group Media Solutions, overseeing go-to-market strategies for the digital advertising products and services. Her team is responsible for everything from product planning and positioning to marketing strategy to deliver innovative media offerings and reporting for marketing partners. Christine has more than 20 years of marketing experience and previously worked at and T-Mobile. She is a graduate from the University of Houston and lives in Seattle with her family.

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