is used by more than half a million US-based travel shoppers each month as their go-to site to search and book a car for their next trip. Reach


Monthly Unique Visitors

3 million

Monthly Page Views

The Audience

The audience is made up of leisure travelers looking for a car to book on their next trip. It’s an audience that:

Enjoys long stays:

  • Average rental length is 4.9 days

Travels domestically:

  • 82% of bookings are for domestic rental cars

Searches on mobile:

  • Nearly 50% of bookings are made by mobile

Has a high purchasing power:

  • Over half of travel shoppers earn more than $100,000
  • Advertising Solutions on

    Whether your main objective is brand awareness or to drive conversion, adapt to your needs.

    You can advertise on through the following solutions:

    • Standard IAB 160×600
    • Inline Bundle (160×600, 300×250,468×60)

    Who can advertise on

    The CarRentals audience is relevant for all advertisers

    For destinations:

    • DMOs can raise awareness and drive conversions by influencing travelers looking for inspiration for their next trip

    For hotels:

    • Hotels can reach travel shoppers who are still looking for a place to stay

    For airlines, activities & more:

    • Advertisers can help traveler shoppers with a high income complete their trip media availability

    Advertising on is currently available in the US only

    Connect with our digital media consultants
    to learn how to best engage, influence, and
    convert your target travel audience.