Reach travelers looking for the perfect car rental

The audience is made up of over half a million leisure travelers that are actively searching and booking their next car rental when traveling away from home.   


Monthly Unique Visitors*

3.6 million

Monthly Page Views*

The audience

The audience consists of U.S.-based travelers who like traveling domestically. This type of traveler:

Enjoys long stays

Average rental length is 5 days

Travels domestically

82% of bookings are for domestic travel

Has high purchasing power

Over half of travel shoppers earn more than $100,000

Road Trips on the Rise

According to a report from Phocuswright, 77% of U.S. travelers took at least one road trip in 2020 and car travel is expected to remain a popular mode of transportation for the foreseeable future.

This is particularly true for travelers taking domestic trips, as seen in our 2020-2021 Traveler Sentiment & Influences research, which you can download here

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Want to learn more about

Check out our infographic to understand more about the brand and its audience, including some of the’s travel shopper’s key traits. 

Drive brand awareness and conversion

Our advertising solutions on adapt to your needs, whether your objective is building brand awareness or driving conversions. These include …

Co-Op Campaigns:

Drive conversions through a collective advertising effort made by multiple brands with common marketing goals. 

Display Advertising

Raise visibility and engage highly qualified travel shoppers with Display Advertising solutions.

Discover more audiences

Take a look at our other brands to find out how you can reach other traveler types.

*Based on Expedia Group Omniture data (Monthly average figures between July-December 2021)

*ComScore January 2020, Internal Data

Connect with our digital media consultants to learn how to best engage, influence, and convert your target travel audience