Reach travelers looking for the perfect car rental
The CarRentals.com audience is made up of over half a million leisure travelers that are actively searching and booking their next car rental when traveling away from home.
Monthly Unique Visitors*
Monthly Page Views*
The CarRentals.com audience
The CarRentals.com audience consists of U.S.-based travelers who like traveling domestically. This type of traveler:
Enjoys long stays
Average rental length is 5 days
82% of bookings are for domestic travel
Has high purchasing power
Over half of CarRentals.com travel shoppers earn more than $100,000
Road Trips on the Rise
According to a report from Phocuswright, 77% of U.S. travelers took at least one road trip in 2020 and car travel is expected to remain a popular mode of transportation for the foreseeable future.
This is particularly true for travelers taking domestic trips, as seen in our 2020-2021 Traveler Sentiment & Influences research, which you can download here.
Want to learn more about CarRentals.com?
Check out our CarRentals.com infographic to understand more about the brand and its audience, including some of the CarRentals.com’s travel shopper’s key traits.
Drive brand awareness and conversion
Our advertising solutions on CarRentals.com adapt to your needs, whether your objective is building brand awareness or driving conversions. These include …
Drive conversions through a collective advertising effort made by multiple brands with common marketing goals.
Raise visibility and engage highly qualified travel shoppers with Display Advertising solutions.
Discover more audiences
Take a look at our other brands to find out how you can reach other traveler types.
*Based on Expedia Group Omniture data (Monthly average figures between July-December 2021)
*ComScore January 2020, CarRentals.com Internal Data
Connect with our digital media consultants to learn how to best engage, influence, and convert your target travel audience
*Expedia Group, TravelAds and Accelerator incrementality data, 2022