August 19, 2024
In today’s competitive travel market, standing out to potential guests at the right moment is crucial for driving bookings. With TravelAds Sponsored Listings used as a single solution or in tandem with our other powerful solutions like hotel display ads, you can effectively reach your target audience at the most impactful moments of their booking journey.
We’ve mapped out how our hotel advertising solutions can enhance your property’s visibility with your intended audience, drive more engagement, and ultimately boost bookings. Let’s look at how you can incorporate these solutions into your hotel marketing plan and create cost-effective, results-oriented hotel ads.
Why should I incorporate TravelAds into my hotel marketing strategy?
By integrating pay-per-click sponsored listings into your hotel marketing plan, you can create a more comprehensive and effective strategy to attract and engage potential guests. As the leading travel media network, we provide exclusive traveler data and powerful solutions that work together to help you differentiate your property and reach the audience you target.
An overview of targeting capabilities in TravelAds
With TravelAds’ advanced targeting capabilities, you can connect with travelers based on how they search and interact across our 200+ travel websites and apps.
You can target travelers by:
- Geography that’s based on traveler origin, destination, and more.
- Airline attributes based on how they book.
- Trip details like start and end date, trip length, and more.
- Hotel attributes and booking choices, from amenities and ratings to property type.
- Device types so you can connect with travelers on the same phones, tablets, laptops, and desktops they use to look and book.
Targeted advertising solutions empower you to maximize your ad spend by reaching your ideal travelers. Our flexible targeting options also enable you to retarget specific travelers throughout your campaign.
Stay competitive with automated bidding
To help make your ads more competitive without guesswork, we developed automated bidding, a TravelAds feature that helps you maximize your ad performance within your budget. Turning on automated bidding can help you reach travelers more effectively, especially when you combine it with our targeting capabilities. Remember, bidding helps increase the likelihood of travelers seeing your listing.
Success story
The opportunity: Fairmont Hotels and Resorts, a global luxury chain, wanted to fill rooms at their 600+ room Monte Carlo location. They needed to find a way to attract their target audiences of leisure travelers and corporate groups during the low season.
The solution: A TravelAds campaign in combination with hotel display ads to increase the hotel’s visibility.
The results: The robust targeting capabilities of TravelAds and display ads enabled the team to reach their target audiences, and the property saw an 85% year-over-year (YOY) increase in rooms booked, more than 800,000 impressions, and a 28% increase in average revenue per occupied room.
Our revenue and room nights are growing a lot thanks to TravelAds. It helps us drive business during the times we need, so it’s an essential tool for us.
JOËLLE SALLES DUCRAUX, DIGITAL MARKETING MANAGER
Maximize your hotel advertising efforts with co-op campaigns
We also offer co-op campaigns to help hotel marketers make the most of their marketing spend.
Our experts match you with other brands in the region that have similar goals and desired audiences to participate in customized campaigns. These collaborative campaigns use our solutions and powerful targeting features to reach travelers while aligning with each advertisers’ marketing budgets and business objectives.
With co-op campaigns, hotel marketers stay informed throughout the campaign process — from start to finish — without having to do any heavy lifting.
Success story
The opportunity: In 2018, the Hawaiian Islands experienced a series of natural disasters, including earthquakes, volcanic eruptions, tropical storms, and hurricanes that caused a significant decline in travel demand. Consequently, this resulted in a 29% drop in room night bookings.
The solution: Various brands, including Hyatt, Marriott, and Outrigger, collaborated with Media Solutions to create a custom co-op campaign as they sought to restore tourism to the islands.
The results: Through the integrated use of compelling offers, co-op campaigns, and TravelAds, the participating hotels were able to increase bookings. The campaign generated a 29% increase in YOY room nights on Black Friday, and an 18% jump YOY in room nights booked during the promotion period.
Boost brand awareness among your target audience with Accelerator
If you’re looking to fill rooms within a specific date range, Accelerator can help maximize your property’s bookings and revenue by targeting certain booking windows. The solution serves as a budget-friendly model that increases visibility and helps hotels reach travelers.
With its pay-per-stay structure, Accelerator boosts a property’s position in search results for a selected check-in time frame, making it easier for travelers to find and book the property based on targeting parameters like booking windows.
Success story
The opportunity: Le Capitole Hotel is a 5-star hotel in the heart of Old Quebec City known for their fine dining options and rooms that provide spectacular cityscape views. After a year of renovations and border restrictions, the hotel was eager to reopen its doors, but they found it challenging to fill their rooms and re-establish brand awareness with international guests.
The solution: Le Capitole worked with our team of experts and found that Accelerator’s pay-per-stay structure enabled the hotel to customize the dates of their campaigns to address periods with low room bookings and reach the audience they needed at the right time.
The results: This initial Accelerator campaign generated a 275% increase in search impressions and page views, allowing the hotel to reach more travelers and increase room night bookings. By using Accelerator in their hotel marketing strategy, they could adapt their strategy monthly with varying check-in date windows and compensation levels based on market trends and pre-existing bookings.
Using the Accelerator tool in Partner Central made it easy for me to increase my hotel’s listings visibility during slower times of year.
KARINE HOUDE, GENERAL MANAGER, LE CAPITOLE HOTEL
Targeting multiple channels with hotel display ads
Raise your visibility with your target audience throughout the various stages of their purchasing journey with our display advertising solution.
With hotel display ads, advertisers work with our team to create custom user experiences that align with a brand’s budget and goals. Our ads are designed with the traveler in mind and provide a cohesive experience for travelers whether they’re looking or booking their next trip.
Our display solutions are structured to ensure that a hotel is continually building brand awareness while targeting travelers at every stage of their journey. It’s also important to make sure your hotel marketing strategy includes having a mobile presence to engage customers from the inspiration stage to the booking stage.
One way to stand out to your target audience at every turn is with in-app hotel advertising. This display ad opportunity helps you maximize conversion and connect with millions of high-intent travelers from the moment their buying journey begins across our branded mobile apps.
Success story
The opportunity: Blinkup is a digital marketing consulting agency that manages hotel advertising campaigns for Place of Charme, a group of six hotels in the Tuscany region of Italy. Blinkup wanted to help increase Place of Charme’s presence in the area’s competitive market and connect with international travelers.
The solution: The agency worked with our team of advertising experts to deploy a display advertising campaign that highlighted the hotels. This included a custom landing pages and precisely targeted ads showcasing each property’s unique features and nearby attractions.
The results: The hotel display advertising campaign generated a return on ad spend of 6:1, prompting the agency to select a combination of additional solutions that drove nearly 2 million impressions.
Using different Media Solutions products enabled us to capture several market opportunities and connect with travelers through all stages of their journey, ultimately driving a near 600% increase in room nights.
EDOARDO DAL NEGRO, BLINKUP CEO
We understand that every hotel is different, and so are your target audiences. That’s why we offer multiple solutions that can scale to your unique needs and ensure that you’re able to connect with the travelers you want.
With over 20 years of travel advertising media experience, we can help you find an option that meets your targeting goals while maximizing your budget. To learn more about the array of advertising solutions we provide, connect with one of our experts today.
