October 2, 2024
Black Friday, Cyber Monday, and Travel Tuesday are quickly approaching. That means it’s time for travel advertisers to plan now to ensure they don’t miss this e-commerce opportunity.
Expedia Group’s first-party data reveals midyear patterns that can inform your end-of-year advertising strategy, like steady global search volume, a shift to shorter search windows, and growing interest in city getaways and beach destinations. We also saw at the start of the second quarter that travel searches increased nearly 10% week over week, meaning the desire to travel is growing.
Stand out during the competitive holiday season by leveraging our insights and using our full-funnel advertising solutions to get your deals in front of travelers who are ready to book.
Cyber travel deals
Black Friday and Cyber Monday are well-known deal days for consumers, and the most recent newcomer to this bargain shopping week is Travel Tuesday.
The weekend after the U.S. Thanksgiving holiday kicks off the busiest global shopping season of the year. This is a unique opportunity for advertisers to run promotions on their properties, showcase their destination, and connect with travelers who are ready to buy now for future travel.
Tip: Use TravelAds Sponsored Listings to make your holiday deals more visible. Highlight your offers with custom copy and photos without altering your existing listings.
The holiday travel-buying season is fast paced, and being successful is just as much about understanding the traveler purchasing journey as it is about boosting your visibility.
Across each stage — from inspiration to research and planning to booking — Black Friday, Cyber Monday, and Travel Tuesday offer moments to connect with the right traveler at the right time. It’s also a good time to get creative with your campaigns, too. Think about building themes like bucket-list trips or luxury promotions to attract people to your property or destination.
Holiday e-commerce travel deals
Travelers show a willingness to spend around this time of the year, and your deal or promotion could be what convinces them to book with you. Now that Travel Tuesday is gaining wider recognition with consumers as a time to book bargain flights, hotels, cruises, and more, advertisers have an opportunity to reach this influx of travelers looking to book their next trip.
It’s well-documented that the holiday season is a prime opportunity to reach consumers willing to spend. Forbes reported that Cyber Monday spending surged to $12.4 billion last year, an increase of 9.6% from the previous year. CNBC said that American shoppers spent a record $9.8 billion on Black Friday in 2023, an increase of 7.5% from 2022.
It’s also important to understand where people are making their purchases. Adobe reported that slightly more than half of U.S. online purchases during the holiday season were made on mobile devices. This makes it imperative for your property to have a mobile hotel advertising campaign in place.
Convert travel shoppers this holiday season
What can you do to make the most of this booking surge? Expedia Group Media Solutions offers a full-funnel suite of solutions to help you inspire, engage, and convert highly qualified travelers across the Expedia Group family of brands. Here are a few ways to reach them.
- TravelAds Sponsored Listings: A cost-effective visibility booster to get your hotel in front of travelers. To make things easy for you, the automated bidding feature eliminates any guesswork so you can stay competitive. And since we know that travelers who book packages book twice as early, stay three times longer, and cancel 25% less than standalone bookings,* we made it easy to log in to your TravelAds account to activate package options.
- Native advertising: Inspire and influence travelers with contextually relevant ads seamlessly integrated into our travel shopping experience.
- Passport Ads Audience Extension: Stay top of mind with travel shoppers browsing the web, even after they’ve left Expedia Group sites.
- Flights Sponsored Listings: Reach highly qualified travel shoppers actively searching for their next flight on Expedia Group sites.
- Co-op campaigns: Partner with other brands in a collective effort to achieve shared marketing goals.
To learn how our partners are using our products to achieve their marketing goals, see our success stories. Get started now to learn how we can help market your brand on Black Friday, Cyber Monday, Travel Tuesday, and beyond.
*Expedia Group internal data, 2022.
