Vrbo is top of mind for families and groups of friends searching for the perfect place to stay on their next vacation. The Vrbo family of websites, which includes leading short-term rental brands HomeAway, Abritel, Stayz, Fe-Wo Direkt, and Bookabach are the go-to option for families and friends looking to book vacation homes, cabins, cottages and condos.
Only Expedia Group Media Solutions connects advertisers with this unique and valuable audience looking for travel experiences to share with family and friends.
|Monthly Worldwide Unique Visitors||15.9M|
|Monthly Worldwide Page Views||257M|
The Vrbo traveler tends to travel with family and friends, be an older demographic, and be more affluent.
For more insights, explore the Vrbo Infographic
% of Women/Men
|% 25-54 Years of Age||54%|
|% with HHI $75K+||47%|
Whether your main objective is brand awareness or to drive conversion, Vrbo's landing pages adapt to your needs. Through Vrbo, you can link in to a Vrbo customized landing page, link to an Expedia Group landing page, or link off to your own advertiser landing page.
Brands and advertisers looking to engage with a unique audience of families and groups of friends who value staying together on vacation.
The Vrbo Audience is suited to many advertisers, including:
The Vrbo family of websites includes leading short-term rental brand HomeAway UK.
Advertising on Vrbo is currently available on Vrbo.com in the U.S. and HomeAway.co.uk in the UK.
Connect with our digital media consultants to learn how to best engage, influence, and convert your target travel audience.