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Vrbo.com Overview

Vrbo is top of mind for families and groups of friends searching for the perfect place to stay on their next vacation. The Vrbo family of  websites, which includes leading short-term rental brands  HomeAway, Abritel, Stayz, Fe-Wo Direkt, and Bookabach are the go-to option for families and friends looking to book vacation homes, cabins, cottages and condos. 

Only Expedia Group Media Solutions connects advertisers with this unique and valuable audience looking for travel experiences to share with family and friends.

Reach

Monthly Worldwide Unique Visitors 15.9M
Monthly Worldwide Page Views 257M

Vrbo.com Audience

The Vrbo traveler tends to travel with family and friends, be an older demographic, and be more affluent. 

For more insights, explore the Vrbo Infographic

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*Comscore January 2020. Traveler comparison to other travelers across Expedia Group

Demographics

% of Women/Men

Women: 62%

Men: 38%

% 25-54 Years of Age 54%
% with HHI $75K+ 47%

Highly visible display ads

Available in 160x600 formats that appear on the search results page as well as the property details page, these placements allow a variety of targeting capabilities - such as destination, previous destination, IP Geography, device type, and more.

Customized Landing Page Experiences

Whether your main objective is brand awareness or to drive conversion, Vrbo's landing pages adapt to your needs. Through Vrbo, you can link in to a Vrbo customized landing page, link to an Expedia Group landing page, or link off to your own advertiser landing page.

Who can advertise on Vrbo?

Brands and advertisers looking to engage with a unique audience of families and groups of friends who value staying together on vacation.

The Vrbo Audience is suited to many advertisers, including: 

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Destinations
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Hotels
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Airlines
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Car Rentals
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Activity Providers
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and more!

Vrbo.com Global Sites

The Vrbo family of websites includes leading short-term rental brand HomeAway UK.

Advertising on Vrbo is currently available on Vrbo.com in the U.S. and HomeAway.co.uk in the UK.   

Contact us

Connect with our digital media consultants to learn how to best engage, influence, and convert your target travel audience.​