VisitDenmark Invites Travelers to Explore LEGOLAND® Billund Resort with New Campaign

VisitDenmark, Billund Airport, and LEGOLAND® Billund Resort have teamed up with Expedia Group Media Solutions to launch a campaign inviting travelers to experience Denmark’s creative spirit with a trip to Billund. Targeting travelers looking for a family-friendly trip from France, the UK, Turkey, Germany, and Denmark, the campaign is currently online and will be live until July.  

LEGOLAND website

Joining forces to drive international travel to Billund 

Home to the iconic LEGOLAND® Billund Resort, Denmark’s Billund region is a small and charming family destination that has attracted millions of guests since the original LEGOLAND® park opening in 1968. An adventure park that inspires creativity in children and adults alike, LEGOLAND® Billund Resort is an ideal destination for a family trip and is the second largest tourist attraction in Denmark behind Copenhagen.

Hotel advertising that can reach any traveler, anywhere

Travelers looking to book a hotel use multiple channels to find their ideal place to stay, from social media to travel websites, and more. This is why it’s imperative that you know when — and where — to reach the right traveler. Whether you’re trying to reach early-bird or last-minute bookers, our targeting capabilities can help you connect with the right traveler at the right time.  

Now, VisitDenmark, Billund Airport, and LEGOLAND® Billund Resort are setting their sights on continued visitor growth to the park and the surrounding region by collaborating with our team to drive international travel demand from nearby countries. The campaign microsite inspires travelers to immerse themselves in the breadth of family activities the region has to offer.

With engaging content and videos about LEGOLAND®, LEGO® House, Lalandia, Givskud ZOO, and WOW Park, the site inspires travelers by showing them what a fun-filled family adventure could look like in the Billund region. In addition, the microsite displays other major attractions of Denmark to show how visitors could extend their trips with historical attractions and activities in the beautiful nature of the Billund area. To connect this inspiration with action, travelers can explore featured hotels and book packages, flights, and hotels on the spot. 

A strategic partnership that targets families 

LEGOLAND® Billund Resort is one of Denmark’s favorite theme parks and a popular family vacation destination. We are excited to partner with VisitDenmark on this new LEGOLAND® Billund Resort campaign to highlight this iconic theme park and showcase all that the Billund area has to offer to potential visitors. 

“By collaborating with Expedia Group Media Solutions, a strong partner in our market, we can successfully target prospective travelers and offer them a seamless customer journey, inspiring them to book a direct flight to Billund, LEGOLAND® and the surrounding area,”

Dennis Englund, Market Director, United Kingdom and United States. 

To learn more about how your brand can work with Expedia Group Media Solutions, check out our Advertising Page.  

Evelina Hederer

Director, Business Development, Expedia Group Media Solutions

Evelina Hederer is the director of business development for EMEA at Expedia Group Media Solutions. Evelina and her team work with travel brands to deliver creative and innovative digital media campaigns across Expedia Group’s network. Before joining Expedia Group, Evelina worked at the Netherlands Tourism Board, where she was responsible for international partnerships.

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