Global hospitality company manages fast growth with TravelAds

TravelAds makes every dollar work harder.

Patrick Mitchell, VP, Brand & eCommerce at Sonder 

Overview

This 4-Star Hyatt hotel received over $1M in revenue from bookings generated by TravelAds Sponsored Listings.  

The Opportunity

Known for its luxurious amenities and world-class dining experience, this 4-Star Hyatt hotel was experiencing a dip in hotel room night bookings due to new inventory and market softness.  

The Solution

Working collaboratively with their account executive, Hyatt was able to craft a strategic hotel advertising campaign to increase their exposure and drive hotel room night revenue in a competitive market.

The core of this campaign focused on targeting travel shoppers by hotel package and path year-round in strategic markets while running TravelAds across Expedia.com, Hotels.com, and Hotwire.com. In addition to their year-round hotel advertising campaign, this Hyatt hotel tapped into what is now one of their favorite TravelAds targeting capabilities, Scheduled Ads, to fill specific need dates. With Scheduled Ads, this Hyatt hotel was able to: 

• Create a series of sponsored listings (TravelAds) with custom ad copy and imagery speaking to several promotions (such as room night discounts) and schedule them to run at various points of the year.
• Target travel shoppers based on booking window and travel dates in order to align with their hotel need dates.
• Optimize campaigns based on reporting for room night and revenue production from targeted need dates.

The Results

The reporting dashboard available in the TravelAds portal allowed Sonder and our lodging media expert to analyze multiple data points to drive the efficiency of the campaign, adjusting along the way to maximize results.  

Ultimately, Sonder saw a return on ad spend (ROAS) of nearly 16:1 for 2022. With the strategic placement of bid enhancements, Sonder’s bookings outperformed the expectations set at the beginning of the campaign. Sonder not only saw positive quarter-over-quarter growth for room night bookings but also noted a decrease in admin efforts due to the newly implemented post-bill solution. 

The company continues to work closely with its Expedia Group lodging media expert and support team to quickly onboard new properties, avoiding the waste of resources that would come with a live property that is not advertised. The Sonder team is looking forward to continued growth in the future. 

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