This high-end Tokyo hotel achieved an extremely high return on investment by optimizing their TravelAds Sponsored Listings approach.
The Keio Plaza is a 4.5-star hotel, located in a modern tower in the ‘Power Center’ of Tokyo, Japan. In a highly competitive market, the hotel saw an opportunity to increase both visibility and bookings.
Recognizing the need to drive brand awareness, the Keio Plaza Hotel worked closely with a TravelAds representative from Expedia Group Media Solutions to create an advertising plan to increase exposure and deliver room bookings. The Keio Plaza used TravelAds Sponsored Listings, and was able to secure a premium, custom placement on the first page of the Tokyo hotel results.
The hotel retained their organic listing, while making the most of the customizable elements of their additional premium placement creating custom copy and imagery to bring the listing to life – boosting the click-through rate.
Data helped identify key dates where the hotel was low on room bookings and the TravelAds representative used these insights to recommend that the Keio Plaza adopted Scheduled Ads as part of the campaign. Scheduled Ads allowed the hotel to target specific dates where production was low and focus on driving room bookings during these periods.
Using real-time campaign analytics, the Keio Plaza was able to regularly track results and tweak targeting to optimize campaign performance. This ease of real-time tracking and flexibility around targeting, allowed the Keio Plaza Hotel to achieve the best results possible - meeting their objectives.
After one month of using TravelAds Sponsored Listings, the Keio Plaza achieved a return on investment of 100:1 – over eight times higher than the average advertising ROI for Tokyo hotels.
During the period the campaign was live, the Keio Plaza Hotel was the highest producing hotel in the Tokyo market across Expedia.co.jp.
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