This social and display campaign drove brand awareness, had 4 million Facebook impressions, and increased passengers 21.7%
As a preferred tourism destination, Mexico was experiencing stiff competition from Hawaii, the Caribbean, and Europe. To rebuild its popularity, Mexico needed to 'think beyond the beach' - and appeal to lovers of adventure, culture, food, history, and music.
The goal was to increase market share for Mexico - while raising interest and awareness of the diverse experiences for visitors to explore.
Expedia Media Solutions crafted a fully integrated campaign spanning multiple channels to create major exposure and lift for Mexico-and a 360-degree experience for the consumer.
Expedia leveraged its unique relationships with hotel and marketing partners--and used its strong social media presence to garner comprehensive partner integration across Expedia.com and on multiple social platforms (Facebook, Twitter and Google+).
The 3-month campaign in the US included Home Page and destination Store Takeovers, and Expandable ad, targeted email marketing, multiple display placements across Expedia, and a suite of carefully crafted Social Media components.
Social media was the perfect avenue for a special cinco de Mayo week promotion. Expedia re-branded its own Facebook page as 'cinco de Expedia'--and featured exclusive deals and discounts, trip giveaways, and a series of posts and tweets to share the message--providing a unique opportunity for Mexico to grow its social following.
Expedia Media Solutions integrated multiple channels in unique ways which became a major success story for Mexico Tourism.
During the Cinco de Mayo promotion, Room Night Growth skyrocketed - resulting in a 57% lift YoY.
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