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Overview

This social and display campaign drove brand awareness, had 4 million Facebook impressions, and increased passengers 21.7%

The Opportunity

As a preferred tourism destination, Mexico was experiencing stiff competition from Hawaii, the Caribbean, and Europe. To rebuild its popularity, Mexico needed to 'think beyond the beach' - and appeal to lovers of adventure, culture, food, history, and music.

The goal was to increase market share for Mexico - while raising interest and awareness of the diverse experiences for visitors to explore.

The Solution

Expedia Media Solutions crafted a fully integrated campaign spanning multiple channels to create major exposure and lift for Mexico-and a 360-degree experience for the consumer.

Expedia leveraged its unique relationships with hotel and marketing partners--and used its strong social media presence to garner comprehensive partner integration across Expedia.com and on multiple social platforms (Facebook, Twitter and Google+).

The 3-month campaign in the US included Home Page and destination Store Takeovers, and Expandable ad, targeted email marketing, multiple display placements across Expedia, and a suite of carefully crafted Social Media components.


Social media was the perfect avenue for a special cinco de Mayo week promotion. Expedia re-branded its own Facebook page as 'cinco de Expedia'--and featured exclusive deals and discounts, trip giveaways, and a series of posts and tweets to share the message--providing a unique opportunity for Mexico to grow its social following.

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The Results

Expedia Media Solutions integrated multiple channels in unique ways which became a major success story for Mexico Tourism.

Social Media

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4M+
Facebook impressions:
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5.6M+
Twitter #ExpediaChat Impressions

Campaign Lift

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+19%
Room Nights
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+14%
Gross Bookings
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+14.4%
Passengers to Mexico
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+29%
Air Tickets Sold

YOY Room Night Production

During the Cinco de Mayo promotion, Room Night Growth skyrocketed - resulting in a 57% lift YoY.

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Contact Us

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