YoY Increase in Room Nights
Return on Ad Spend (ROAS)
Tokyu Stay is a hotel chain with numerous locations in the Ginza area of Tokyo. Following a rapid increase of new hotel openings in the city, the hotel chain wanted to find a way to stand apart from the rising competition. By launching a TravelAds campaign in collaboration with Expedia Group Media Solutions, Tokyu Stay was able to secure significant results especially in light of increased their competition and the COVID-19 crisis.
With multiple locations in the heart of Tokyo, Tokyu Stay properties are minutes away from sightseeing, shopping, the Kabuki Theater, and other popular attractions and activities. In response to an initial spike in competition, followed by the impacts of the COVID-19 crisis, the hotel chain wanted to find a way to effectively and responsibly raise awareness of their properties and increase room nights.
Tokyu Stay launched a TravelAds campaign with the support of Media Solutions to increase visibility for their properties and highlight their unique amenities. The hotel chain used TravelAds boosters in addition to its default cost-per-click bids to help increase both length of stay and average daily rate (ADR). They also used custom ad copy and imagery to promote their ideal locations and spacious rooms.
The TravelAds campaign was a success; it helped them earn more than 480k impressions, more than 25 percent year over year increase in room nights, and a 10:1 return on ad spend.
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*Expedia Group, TravelAds and Accelerator incrementality data, 2022