Hotels in France, Germany and Italy Can Now Benefit from Proven Search Placement Offering
BELLEVUE, Wash., May 3, 2011 – Expedia Group Media Solutions, the global digital advertising organization of Expedia Group, today announced the expansion of its successful TravelAds search advertising program to France, Germany, and Italy. Currently available in the US, Canada and UK, this expansion brings the ease-of-use, flexibility and high return-on-investment (ROI) that TravelAds is known for to more Expedia hotel partners worldwide.
TravelAds is an automated, easy-to-use search placement offering that delivers a highly targeted, sponsored listing in the hotel search results pages at Expedia.com® and Hotels.com® with criteria relevant to a specific property and location.
Available in the US, Canada and the UK since 2009, hotels ranging from independent properties to multi-property chains have reported strong results with TravelAds. A study of TravelAds results showed on average a 40 percent lift in transactions and 52 percent lift in market share within the first week of participation.
“Expedia TravelAds has proven to be a very effective tool to instantly help build room nights and revenue at a minimal cost with a very high ROI,” said Nic Barger, Makaha Resort in Oahu. Makaha Resort has reported an increase in room nights and revenue production of roughly 54 percent with an ROI of 29 to one.
“By utilizing TravelAds from the beginning, IHM has been able to deliver our client hotels a return on investment ranging between fifteen and twenty-five to one,” shared Sean Kane, vice president, Investors Hospitality Management (IHM). With TravelAds, hotels set a maximum price-per-click and only pay when a customer clicks on their hotel ad. With a low cost of entry, this pay-per-click auction model is designed for any budget range, reaches highly qualified customers and provides insightful analytics at every step so hotels can adjust their campaigns to maximize success.
“The nature of consumer behavior, and search, is global –which is why the continued international expansion of TravelAds presents an exciting opportunity for hotel marketers,” said Noah Tratt, vice president, Expedia Media Solutions.
“Marketers can continue to leverage our targeted search solutions for in-market consumers, and increase this option to a more global scale to drive efficiency and ROI.”
About Expedia Media Solutions
Expedia Group Media Solutions is dedicated to building innovative media partnerships for travel advertisers enabling them to leverage Expedia Group’s network of leading travel brands and global sites. With a growing product portfolio of advertising and sponsorship opportunities, Expedia Group Media Solutions has revolutionized the way brands reach and connect with online travel consumers.
About Expedia, Inc.
Expedia, Inc. (NASDAQ: EXPE) is the largest online travel company in the world, with an extensive brand portfolio that includes some of the world’s leading online travel brands, including:
• Expedia.com®, the world’s largest full service online travel agency, with localized sites in 31 countries
• Hotels.com®, the hotel specialist with sites in more than 60 countries
• Hotwire®, a leading discount travel site that offers opaque deals in 13 countries on its 12 sites in North America, Europe and Asia
• Egencia®, the world’s fifth largest corporate travel management company
• eLongTM, the second largest online travel company in China
• Venere.comTM, the online hotel reservation specialist in Europe
• trivago®, a leading online hotel search company with sites in 39 countries
• Expedia Local Expert®, a provider of in-market concierge services, activities and experiences in 18 markets worldwide
• Classic Vacations®, a top luxury travel specialist
• Expedia® CruiseShipCenters®, one of North America’s leading retail cruise vacation experts
The company delivers consumers value in leisure and business travel, drives incremental demand and direct bookings to travel suppliers, and provides advertisers the opportunity to reach a highly valuable audience of in- market travel consumers through Expedia Media Solutions. Expedia also powers bookings for some of the world’s leading airlines and hotels, top consumer brands, high traffic websites, and thousands of active affiliates through Expedia® Affiliate Network. For corporate and industry news and views, visit us at www.expediainc.com or follow us on Twitter @expediainc.