Destination marketing

Our effective advertising solutions help you create destination marketing campaigns that drive economic value, target the right travelers at the right time, motivate travelers to book your destination and make you stand apart from the competition.

Customized tourism destination marketing campaigns

One of the most sought-after vacation spots in the world, the state of Florida offers everything from kid-friendly destinations and exciting nightlife options for adults to spectacular beaches. Because of this, tourism is also the No. 1 economic driver for the state. See how VISIT FLORIDA partnered with Expedia Group Media Solutions to build a tourism marketing strategy to reach the right traveler at the right time.   

Solutions to support destination marketing organizations of every size

Bring your destination to life with custom digital tourism marketing solutions to convert travelers to book at your destination

Display advertising

Travelers see ads in lots of places — make sure you don’t get lost in the mix. Use display advertising to precisely target and get a direct route to travelers looking to book. Learn more >

Native advertising

Influence and inspire travelers with native advertising, a non-disruptive approach that increases brand affinity and boosts your destination’s visibility to drive more bookings.   Learn more >

Co-op campaigns 

Let your budget go farther — and meet your campaign goals — when you partner with other brands in a collective advertising effort. Learn more >

Audience extension 

Use audience extension in your tourism destination marketing plans to reach travelers wherever they are online. Learn more >

Custom campaigns 

Build a custom campaign with our award-winning in-house team of experts. Bring your destination’s experiences directly to travelers with video, experiential campaigns, and more. Learn more >


Getting to the right traveler is crucial. Our exclusive first-party traveler intent and booking data from Expedia Group lets you build custom audience segments to target travelers based on how they searched. Learn more >

Travel Spotlights

Showcase what makes your destination unique with elegant and impactful premium landing pages. Learn more >

Social media 

Social media plays a big role in the choices travelers make. DMOs can use social media to drive engagement, tap into Expedia Group’s communities, and build native social campaigns. Learn more >

DMO marketing strategies that work

With more than 20 years of travel and media experience, we help DMOs inspire, engage and convert travelers

Reach travelers looking to book

Hundreds of millions of people around the world use our 200+ travel websites every month to book flights, car rentals, activities, and more.   

Engage travelers  

Put a spotlight on your destination to highlight its unique attractions and experiences and inspire travelers. 

Build lasting economic value 

Use innovative solutions to drive visitors to your destination and create a solid economic foundation.

Access data that matters 

With 70+ petabytes of first-party data, we’ll help you gain a deeper understanding of traveler intent and demand for your marketing strategy.

Support from trusted advisors 

Let our travel experts help you build a solid campaign strategy – everything from unique creative campaigns to strategies that deliver.  

Know your campaign is performing 

Get data-driven reporting for an accurate and in-depth understanding of your campaign’s performance.

Hotel advertising that can reach any traveler, anywhere

Travelers looking to book a hotel use multiple channels to find their ideal place to stay, from social media to travel websites, and more. This is why it’s imperative that you know when — and where — to reach the right traveler. Whether you’re trying to reach early-bird or last-minute bookers, our targeting capabilities can help you connect with the right traveler at the right time.  

Solutions designed to inspire and convert travelers

Our advertising solutions help you create destination marketing campaigns that drive economic value, target the right travelers at the right time, and make you stand apart from the competition.

Key strategies for destination marketers

Are you a destination marketer looking to build better marketing strategies for your organization? Download our latest DMO guide to learn how you can leverage our suite of advertising solutions to reach the right traveler at the right time, achieve economic growth and get data-driven insights into your campaigns.

Featured customer campaigns

See the success other DMOs have had 

The Next Turn: Panama


Utah: Life Elevated

Recommended destination marketing content for you

Read more about consumer travel trends and insights that DMOs need to know

Effective destination marketing campaigns for your organization

Learn how to create effective campaigns that convert and drive travelers to your destination.

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What To Know About Social Media for Travel Marketing

Why social media marketing is an important part of your campaign strategy.

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Destination marketing trends for 2023

As travel demand continues to increase, destination marketers have new opportunities.

Read more >

Create unique campaigns for your destination

Bring more travelers to your destination by leveraging our full-funnel suite of advertising solutions. Work with our digital experts to find out how you can effectively showcase everything your destination offers and inspire travelers to book.

*Expedia Group, TravelAds and Accelerator incrementality data, 2022