Reach an active audience of frequent travelers’s audience consists of millions of frequent travelers across the globe who are are actively searching and booking travel. They love to explore the world and, on average, travel more than three times a year.

69 million

Monthly Unique Visitors*

625 million

Monthly Page Views*

The frequent traveler audience

Frequent travelers tend to be well-educated, affluent, and enthusiastic about traveling and exploring the world. They like adventure, discovering new places, connecting with others, and restoring themselves through travel.

This frequent traveler audience aspires to make the most of every travel opportunity, and tends to be less sensitive to cost and other constraints.

  • 52% are male
  • 48% have children
  • Have an average age of 37
Experience Seeker

Aged under 45 with no kids at home. Young, intrepid, and looking for authentic experiences.

Work-Life Balancer

Any age, with kids at home. Juggles work and family, so seeks to make the most of traveling.

Carefree Explorer

45 or older with no kids at home. Experienced and confident: knows what they want when traveling.


Whether travel shoppers are looking for a major chain hotel, a boutique indie, a city apartment, a beachfront vacation rental, or a country retreat, has it all. In fact, it offers one of the world’s widest and most-varied selections of accommodation.

But it’s not all about the range of accommodation on offer: traveling with is rewarding, too. Each booking gains a traveler a stamp, and once they collect 10 stamps that traveler gets a reward night.

Drive brand awareness and conversion

Our advertising solutions on adapt to your needs, whether your objective is building brand awareness or driving conversions.

Creative Partnerships

Create bespoke media experiences that engage travelers by partnering with our award-winning in-house creative agency. 

Display Advertising

Raise visibility and engage highly qualified travel shoppers with Display Advertising solutions 

Discover more audiences

Take a look at our other brands to find out how you can reach other traveler types.

*Based on Expedia Group Omniture data (Monthly average figures between July-December 2021)

*Source: Kantar 2020

Connect with our digital media consultants to learn how to best engage, influence, and convert your target travel audience