Orbitz

Reach a broad and diverse community of LGBTQIA+ travelers

Orbitz believes in a world where all are welcomed – no matter who they are, who they love, or where they are traveling. Much of the Orbitz audience is made up of young and diverse LGBTQIA travelers.

10 million

Monthly Unique Visitors*

54 million

Monthly Page Views*


The LGBTQIA+ travel audience

Orbitz champions inclusion and diversity in travel. While not all of Orbitz’s shoppers belong to the LGBTQIA+ community, it represents the brand’s core audience.

LGBTQIA+ travelers tend to be young, come from diverse backgrounds, and are well-informed and curious.

60%

Under 34 years old

73%

Do not have children

46%

Are single


About Orbitz 

Founded in 2001, Orbitz has been supporting the LGBTQIA+ community for more than 20 years 

Orbitz is a full-service online travel agent offering flights, a wide selection of accommodations, car rentals, packages, and activities.

As a brand, Orbitz is committed to making travel more inclusive. It supports its LGBTQIA+ audience by providing the right information, rewards, and advocacy – helping travelers to travel as they are.

As such, at Orbitz.com/Pride, travelers can book LGBTQIA-welcoming hotels, plan their next vacation, and earn travel rewards instantly through the Orbitz Rewards loyalty program.


Want to learn more about Orbitz?

Check out our Orbitz infographic to understand more about the brand and its audience, including some of the Orbitz travel shopper’s key traits 


See the latest from Orbitz

Find out about recent news and campaigns from Orbitz 

Travel as You Are campaign 

Orbitz’s most recent campaign is a call to action for LGBTQIA+ travelers everywhere, encouraging them to travel freely and fully. It’s an exploration of independence and inclusion, expression and acceptance, individuality and community: everything Orbitz strives and stands for as a travel company. 

New LGBTQ filters  

In 2021, Orbitz debuted a new search capability designed to help users find LGBTQ-friendly accommodations. The tool highlights more than 35,000 hotels that have signed an Orbitz Inclusivity Pledge against discrimination on the basis of gender and sexual identity. 


Drive brand awareness and conversion

Our advertising solutions on Orbitz adapt to your needs, whether your objective is building brand awareness or driving conversions. These include …

Co-Op Campaigns

Drive conversions through a collective advertising effort made by multiple brands with common marketing goals.   

Display Advertising

Raise visibility and engage highly qualified travel shoppers with Display Advertising solutions.


Discover more audiences

Take a look at our other brands to find out how you can reach other traveler types.


*ComScore January 2020

*GlobalWebIndex Q2 2019 – Q1 2020 (US Only)

Connect with our digital media consultants to learn how to best engage, influence, and convert your target travel audience.