Reach last-minute travelers who enjoy a great deal

Hotwire is the go-to brand for millions of travelers looking for a good deal while also valuing quality. It’s a spontaneous audience made up of thrill-seekers, often excited by the unknown.

8.5 million

Monthly Worldwide Unique Visitors*

45 million

Monthly Worldwide Page Views*

The Hotwire audience

Hotwire’s travelers enjoy a good last-minute deal. With 89% making their bookings within three days of their trip, it’s an audience that is looking for travel inspiration and is ready to book!

Although Hotwire’s travelers enjoy a good deal, on average they have a high income. Getting the most out of their budget and finding the right deal is what they enjoy most.


Between 25-54 years old


Split evenly between males/females


Earn more than $100K per year

About Hotwire

Hotwire inspires spontaneous travel through hidden Hot Rate deals 

Launched in 2000, Hotwire was one of the first online travel agents to source unsold rooms and flights directly from travel providers.

The secret to Hotwire’s success has simply been to hide the provider’s brand name, which allows it to offer travelers huge savings on hotel rooms, rental cars, and flights through specially negotiated Hot Rate deals. 

About Hotwire

Find out about recent news and campaigns from Hotwire 

Book Beyond Your Wildest Means

Don’t book a cheap hotel…book an expensive hotel for cheap on Hotwire…Hotwire’s first major ad push in four years encourages travel shoppers to book on its site if they want to get more for their money.

Drive brand awareness and conversion

Our advertising solutions on Hotwire adapt to your needs, whether your objective is building brand awareness or driving conversions. These include …

Audience Extension

Stay top of mind with travel shoppers, no matter where they are online

Display Advertising

Raise visibility and engage highly qualified travel shoppers with Display Advertising solutions.

Discover more audiences

Take a look at our other brands to find out how you can reach other traveler types.

*ComScore January 2020

*ComScore January 2020

Connect with our digital media consultants to learn how to best engage, influence, and convert your target travel audience